Terms of Service.

On This Page

1. Part A: How this agreement works
2. Part B: Your website
3. Part C: Marketing services
4. Part D: Rules that apply to everything
5. Schedule 1: Data Handling
6. Schedule 2: Free homepage mockup terms

Version 2026.10, effective 1 October 2026

These terms apply to every bdog website and marketing service. They’re in plain English on purpose. “We”, “us” and “bdog” mean Fide Digital Pty Ltd (ACN 633 134 700) as trustee for the Fide Business Group Trust (ABN 76 609 518 071), trading as bdog. “You” means the business named as the Client in your Order Form.

Questions about these terms: hello@bdog.com.au or 0452 424 845.

Part A: How this agreement works

1. The documents

1.1 Your agreement with us is made up of your signed Order Form, these Terms including Schedule 1, and any written tracking instructions you give us. Marketing services ordered in your Order Form are covered by Part C.

1.2 If they conflict, the special conditions in your Order Form apply first, then Schedule 1, then these Terms.

1.3 The version of these Terms that applies to you is the one named in your Order Form. Every version stays published at its own address. A later version only applies to you under clause 21.

2. Words with a set meaning

Part B: Your website

3. What we build

3.1 We build the website described in your Order Form: the plan, the pages listed, and a connection to your booking system.

3.2 We work from your existing site, your Google Business Profile, Your Content, and your free mockup if you had one.

3.3 Anything not in your Order Form is extra, including extra pages, new features, other integrations, photography, or copywriting beyond the agreed pages. We quote extras in writing first and only do them if you agree.

3.4 We connect your site to your booking system using the booking links or embed tools that system provides. You keep your own account with that provider and pay its fees.

4. Getting to launch

4.1 After you sign, we agree the page list with you, you give us Your Content and the access in clause 7.2, and we build.

4.2 Before anything goes live, we send you the site on a private preview link.

4.3 Two rounds of changes to the preview are included. After launch, further changes come out of your monthly edits or are quoted as extras.

4.4 Sign-off happens when all of these are done: you’ve signed the Order Form, you’ve approved the design direction and we’ve agreed the page list in writing, you’ve given us Your Content for those pages, and you’ve given us the access in clause 7.2. We confirm the Sign-off date by email.

4.5 We won’t publish your site until you approve it for launch.

4.6 If you don’t respond to our request to approve launch within 20 Business Days, after at least one reminder, we can end this agreement by email. We refund everything you’ve paid except one Build Instalment, which we keep for the work done, along with the unlaunched build. Nothing more is payable.

5. The 14-day launch promise and 30-day switch-back

5.1 Your site will be live within 14 days of Sign-off.

5.2 If it isn’t, we refund your first Monthly Fee in full, without you having to ask. Your rights under the Australian Consumer Law are not affected.

5.3 The 14 days pause for any time we’re waiting on you, such as for approval, content, access or an answer we need to keep going. They also pause during events under clause 20.

5.4 Your old site stays where it is, on its existing host, for 30 days after your Launch Date. Keep your old hosting active for those 30 days. We’re not responsible if your old host removes it.

5.5 If you’d rather have your old site back, for any reason, tell us by email within 30 days of your Launch Date. On the same Business Day we point your domain back at your old site. We then refund everything you’ve paid for your website under this agreement, and the agreement ends. Nothing more is payable, including unpaid Build Instalments.

5.6 When you switch back, the design licence in clause 13.4 doesn’t apply and we don’t hand over design files. We still return Your Content under clause 12.2.

5.7 The switch-back covers website fees only. Marketing services already provided under Part C aren’t refunded. End those under clause 14.2.

6. Looking after your site

6.1 From the Launch Date, the Care Fee covers: hosting; software and security updates; daily backups kept for 30 days; uptime monitoring; the monthly edits in your plan; your performance dashboard; and email support, answered within one Business Day.

6.2 An edit is a change to existing text, images, hours, fees, practitioner details or links on an existing page that takes us no more than 30 minutes. Unused edits don’t roll over. New pages, features and redesigns are quoted first.

6.3 We use reasonable efforts to keep your site online, but no one can promise zero downtime. If your site is unavailable for more than 7 days in a row because of us or our hosting provider, we credit that month’s Care Fee for the days it was down.

6.4 Your dashboard shows visits, taps on your phone number, and bookings where your booking system allows it. We count taps on your phone number as calls. We don’t see who called, and we never record calls.

6.5 We improve the Platform over time. We won’t make changes that materially reduce what your plan gives you, and we won’t replace or substantially redesign your site without your agreement.

6.6 After the Initial Term, if you ask, we’ll review your site’s design once a year and suggest improvements. Anything beyond your monthly edits is quoted first.

7. What we need from you

7.1 Give us Your Content and the information we reasonably need on time. Tell us promptly if anything on your site becomes inaccurate, such as hours, fees, practitioners or services.

7.2 Give us access to your domain’s DNS settings, your booking system, and any other account we agree. Where a platform allows it, add us as a user rather than sharing your password.

7.3 Your domain, booking system, Google Business Profile, analytics and advertising accounts belong to you and are held in your business’s name. If we set one up for you, it’s still in your name and yours to keep.

7.4 You confirm you have the right to let us use Your Content. That includes photos from photographers and stock libraries, and any images of patients, which need their written consent.

7.5 You review and approve all content before it’s published (clause 15).

7.6 Don’t ask us to publish anything unlawful or misleading, or anything that infringes someone else’s rights.

7.7 You’re responsible for your privacy policy and the privacy notices on your site. We publish the versions you give us, and we can give you a starting template for you to review.

8. Fees and payment

8.1 During the Initial Term you pay the Monthly Fee, which is the Build Instalment plus the Care Fee. After that you pay the Care Fee only.

8.2 Your first Monthly Fee is charged when you sign the Order Form, after you’ve approved your design, then monthly on the same date.

8.3 If you chose to pay the Build Fee up front, we charge it with your first Care Fee when you sign, then the Care Fee monthly. The total is the same.

8.4 The Build Fee is the price of the build, which we complete before launch. Paying it in instalments is for your convenience. No interest or fee applies to paying that way.

8.5 When you sign, you give us card or account details and authorise the charges in your Order Form. The first charge is taken that day.

8.6 Prices exclude GST unless we say otherwise. We add GST and send a tax invoice for every charge.

8.7 We don’t charge card surcharges or payment processing fees.

8.8 If you think a charge is wrong, tell us. We’ll look into it within 5 Business Days and refund anything charged in error.

8.9 Domain registration and renewal fees are yours. You pay them directly, or we pass them on at cost with no mark-up.

9. If a payment fails

9.1 We tell you by email the same day, and our payment provider retries automatically over the next 14 days.

9.2 If it’s still unpaid after 14 days, we give you written notice that your site will be paused in 7 days unless it’s paid.

9.3 If it’s still unpaid after that, we may pause your site, which means taking it offline and showing a holding page. We don’t pause your site over an amount you’ve disputed in good faith under clause 8.8 while we look into it.

9.4 While your site is paused, we don’t delete it, Your Content or your data. Once the payment goes through, we restore your site within one hour.

9.5 Build Instalments stay payable while your site is paused. We don’t charge the Care Fee for any full month your site is paused.

9.6 We don’t charge late fees or interest.

9.7 If your site has been paused for 30 days and the amount is still unpaid, we may end this agreement under clause 11.6.

10. Changes to the Care Fee

10.1 Your Monthly Fee and Care Fee are fixed for the Initial Term.

10.2 After the Initial Term, we may increase the Care Fee no more than once in any 12 months and by no more than 5% each time, by giving you at least 30 days’ written notice.

10.3 If you don’t accept an increase, cancel before it takes effect. No fee or charge applies.

10.4 We never change the Build Fee.

11. How long this agreement runs, and ending it

11.1 This agreement starts when both of us have signed. The Initial Term is the 12 months from your first charge.

11.2 At least 30 days before the Initial Term ends, we’ll email you what happens next, the Care Fee you’ll pay, and how to cancel.

11.3 After the Initial Term, this agreement continues month to month on the Care Fee until either of us ends it.

11.4 You can end this agreement at any time, by emailing hello@bdog.com.au with at least 14 days’ notice.

• If you end it before your Launch Date, we refund everything you’ve paid. Within 30 days after your Launch Date, clause 5.5 applies. If you end it later in the Initial Term, the Build Instalments you haven’t paid yet become payable on the end date. Nothing else is payable: no Care Fees for any period after the end date, and no exit fee.
• If you end it after the Initial Term, nothing is payable beyond the fees up to the end date.
• For example, on the Full Site plan, if you leave after 6 payments, 6 Build Instalments of $240 remain, so you pay $1,440 plus GST. After 9 payments, you pay $720 plus GST.

11.5 If we breach this agreement in a material way and don’t fix it within 14 days of your written notice describing the problem, you can end this agreement immediately. No unpaid Build Instalments are payable.

11.6 If you breach this agreement in a material way and don’t fix it within 14 days of our written notice, we can end it. For unpaid fees, we can only end it after following clause 9. Unpaid Build Instalments then become payable.

11.7 Either of us can end this agreement if the other becomes insolvent, to the extent the law allows.

11.8 We can end this agreement for any reason by giving you 60 days’ written notice. If we do, no unpaid Build Instalments are payable, and we hand over everything in clause 12, including your design files, even if the Build Fee isn’t fully paid.

11.9 We may take specific content offline, or pause your site, if keeping it online would break the law, breach a regulator’s direction or court order, or create an immediate security risk. We’ll tell you straight away and restore it once the problem is fixed. Doing this doesn’t end the agreement.

11.10 If you’ve paid a Care Fee for any period after the end date, we refund the unused part.

12. When it ends: handing over

12.1 Your domain is always yours. Within 2 Business Days of you asking, we give you what you need to move it, whatever the reason the agreement ended and whether or not anything is owed.

12.2 Within 5 Business Days of the end date, or of you asking, we export Your Content in a standard format, whether or not anything is owed.

12.3 We give you your design files, and the licence in clause 13.4, once the Build Fee has been paid in full, or straight away if we ended the agreement under clause 11.8 or you ended it under clause 11.5.

12.4 We return or delete enquiry and form data as set out in Schedule 1.

12.5 We keep your site files and content for 90 days after the end date so you can ask for them, then delete them, except anything the law requires us to keep.

13. Who owns what

13.1 You own Your Content, your domain, your trade marks and your logo.

13.2 You give us a licence to use Your Content to build, host and look after your site and provide the services, for as long as this agreement lasts and during the handover.

13.3 We own the Platform, and the design and code we create for your site, subject to clause 13.4. While this agreement lasts, you have a licence to use your site.

13.4 From the point in clause 12.3, you have a permanent, non-exclusive, royalty-free licence to use and adapt your site’s visual design and the design files we hand over, for your own practice. That includes having another developer rebuild it. The licence doesn’t cover the Platform, our code, or our reusable components and templates.

13.5 We may show your site in our portfolio and marketing, with your practice name, logo and a link to your site. We never include patient information, and we only share your results, such as enquiry or booking numbers, with your written permission. If you’d rather we didn’t show your site, tell us at any time and we’ll remove it within 10 Business Days.

13.6 Everyone who works on your site for us, including subcontractors, has assigned their rights to us, so the licences in this clause are ours to give.

Part C: Marketing services

14. Marketing services

This Part only applies if you’ve ordered marketing services.

14.1 Marketing services run month to month, at the monthly fee in your order. There’s no minimum term and no exit fee.

14.2 Either of us can end them with 30 days’ written notice. Ending them doesn’t end your website agreement.

14.3 Advertising spend is paid by you directly to Google, Meta or the relevant platform, from your own account. Our fee doesn’t include it.

14.4 Your Google Business Profile, Google Ads account, Meta business portfolio and ad account (for Facebook and Instagram ads), and analytics accounts stay in your business’s name. We’re added as a partner or manager. You can remove our access at any time. When the services end, we remove ourselves and hand over anything we’ve been managing.

14.5 You approve ad copy, landing pages and Business Profile posts before they’re published. We never publish anything you haven’t approved. Clause 15 applies to all of it.

14.6 We can help you ask for and respond to reviews in a way that fits the rules for your profession. You decide who’s asked and you approve responses. We set up any exclusions you ask for, such as never asking after euthanasia or end-of-life appointments.

14.7 We only set up retargeting or advertising audiences if you’ve ticked them in your Order Form or asked us in writing, and only with visitor consent in place (clause 16).

14.8 We send you a report each month.

14.9 We do the work with care, but rankings, traffic, calls and bookings depend on Google, your competitors and local demand, which we don’t control. We don’t promise particular results.

14.10 We may change our marketing fee by giving you 30 days’ written notice. You can end the services before the change takes effect, at no cost.

Part D: Rules that apply to everything

15. Health advertising

15.1 You’re the advertiser of your health services. If you’re a registered health practitioner, the Health Practitioner Regulation National Law and the Ahpra and National Board advertising guidelines apply to your website and your ads. Other professions have their own rules, and the Australian Consumer Law applies to everyone.

15.2 You approve all content before we publish it, and you’re responsible for making sure it complies with the rules for your profession.

15.3 We draft with care and tell you about issues we notice, such as testimonials, before-and-after images, outcome claims, restricted titles and time-limited offers. We’re not lawyers or regulators, and we don’t guarantee compliance.

15.4 We won’t publish content you haven’t approved. We won’t add features that publish patient reviews describing someone’s treatment unless the rules for your profession allow it.

15.5 If you or a regulator tell us content is non-compliant, we change or remove it within one Business Day. That doesn’t count towards your monthly edits.

16. Privacy, tracking and your patients’ information

16.1 Your site may collect personal information about your patients and prospective patients, including health information, through enquiry forms, bookings and analytics. You decide what’s collected and why. You’re responsible for your obligations under the Privacy Act 1988 (Cth) and any health records laws that apply to you.

16.2 We handle that information only to provide the services, as set out in Schedule 1.

16.3 We install the Standard Privacy Configuration in Schedule 1, which has no advertising pixels or tags, plus any advertising tools you tick in your Order Form or ask for in writing.

16.4 If you ask for advertising tools, such as the Meta Pixel or Google Ads tracking, your Order Form tells you the main privacy risk and we set them up as described in Schedule 1, with due care. We only depart from that setup on your written instruction, after telling you the risk. The decision, the wording of your consent prompt and your privacy policy are your responsibility.

16.5 We never sell your patients’ information or use it for our own purposes.

17. Our responsibility for our work

17.1 We provide the services with due care and skill. If something we built doesn’t work as agreed, tell us and we fix it at no charge.

17.2 Nothing in these Terms excludes, restricts or changes any right or remedy you have under the Australian Consumer Law that can’t lawfully be excluded.

17.3 To the extent the law allows, if we fail to meet a consumer guarantee, our liability is limited, at our option, to supplying the services again or paying the cost of having them supplied again.

17.4 We don’t promise any particular number of enquiries, bookings or search rankings.

18. Limits on liability

This clause applies to both of us equally.

18.1 Each of us is liable to the other, in total, for no more than the fees you paid or owed under this agreement in the 12 months before the event that caused the claim, or $5,000, whichever is greater.

18.2 Neither of us is liable to the other for loss of profits, revenue, business opportunity or goodwill, or for loss of data beyond what the backups in clause 6.1 can restore.

18.3 Clauses 18.1 and 18.2 don’t apply to fraud, wilful misconduct, death or personal injury, your obligation to pay fees for services provided, or any liability the law doesn’t allow to be limited.

18.4 Each of us is liable only to the extent we caused the loss. Liability is reduced to the extent the other party, or its people, caused or contributed to it.

19. Indemnities

19.1 You indemnify us against loss and reasonable costs, including reasonable legal costs, from a third party’s claim or a regulator’s investigation or action, to the extent it’s caused by:

• Your Content, including content that infringes someone’s rights;
• content you approved that breaches the advertising rules for your profession;
• tracking, analytics or data collection we implemented following your instructions in your Order Form or in writing, or your privacy policy, notices or consents; or
• your breach of this agreement or the law.

19.2 We indemnify you against loss and reasonable costs, including reasonable legal costs, from a third party’s claim, to the extent it’s caused by:

• the Platform, or anything we created apart from Your Content, infringing someone’s intellectual property; or
• our breach of Schedule 1.

19.3 Each indemnity is reduced to the extent the party relying on it caused or contributed to the loss. For example, your indemnity in clause 19.1 is reduced to the extent we failed to implement your instructions with due care.

19.4 A party relying on an indemnity must tell the other promptly, let it take reasonable control of the response, not settle without its consent (which can’t be unreasonably withheld), and cooperate.

19.5 Both indemnities count towards the limits in clause 18.

20. Events outside anyone’s control

20.1 Neither of us is liable for delay or failure caused by events outside our reasonable control. These include outages at hosting, internet or payment providers; changes made by Google, Meta or your booking system provider; cyber attacks we took reasonable steps to prevent; natural disasters; pandemics; and government action. This doesn’t excuse paying for services already provided.

20.2 The affected party tells the other promptly and takes reasonable steps to limit the impact.

20.3 When a third-party service your site relies on changes or fails, we use reasonable efforts to restore or work around it. You don’t pay extra for us to fix our side of the connection.

20.4 If an event stops us providing the services for more than 30 days, either of us can end this agreement by email. No unpaid Build Instalments are payable.

21. Changes to these Terms

21.1 We may publish new versions of these Terms for new customers. A new version doesn’t apply to you unless clause 21.2 applies or you agree.

21.2 We may change the Terms that apply to you only to comply with a law, a regulator’s direction or a third-party platform’s requirements, to make them clearer, or in ways that don’t disadvantage you. We give you 30 days’ written notice.

21.3 If a change materially disadvantages you, you can end this agreement before it takes effect. No unpaid Build Instalments are payable.

21.4 Fees only change under clauses 10 and 14.10.

22. Disputes

22.1 If there’s a dispute, tell the other party in writing. We’ll both try in good faith to resolve it within 10 Business Days.

22.2 If it isn’t resolved, either of us can refer it to mediation through the NSW Small Business Commissioner. If you’re outside NSW, the Australian Small Business and Family Enterprise Ombudsman or your state’s small business commissioner can be used instead. Each of us pays our own costs and we share the mediator’s fees equally.

22.3 This clause doesn’t stop either of us seeking urgent court orders or recovering amounts that aren’t disputed.

22.4 The law of New South Wales governs this agreement. Each of us submits to the non-exclusive jurisdiction of the courts of New South Wales.

23. General

23.1 Notices are sent by email to the addresses in the Order Form. An email is received when sent unless the sender gets a delivery failure. If it’s sent after 5pm or not on a Business Day, it’s received the next Business Day.

23.2 Subcontractors. We may use subcontractors. We remain responsible for their work, and they’re bound by confidentiality and by Schedule 1.

23.3 Transfer. You may transfer this agreement with our consent, which we won’t unreasonably refuse, for example if you sell your practice. We may transfer this agreement to a buyer of the bdog business by notice to you, as long as the buyer takes it on under the same terms. We remain responsible for anything that happened before the transfer.

23.4 Confidentiality. Each of us keeps the other’s confidential information confidential, except as needed to perform this agreement, as required by law, or when shared with professional advisers.

23.5 Trustee. Fide Digital Pty Ltd enters this agreement as trustee of the Fide Business Group Trust.

23.6 Business purpose. You’re acquiring the services for your business.

23.7 The whole agreement. This agreement is the whole agreement between us about the services. If any part is unenforceable, it’s read down or severed, and the rest continues. Not enforcing a right isn’t giving it up. We’re independent contractors. This agreement can be signed electronically and in counterparts.

23.8 What survives. Clauses 12, 13, 16, 18, 19 and 22 continue after this agreement ends.

Schedule 1: Data Handling

You decide what your site collects and why. We handle it only on your behalf and only on your documented instructions: your Order Form, these Terms, and any written tracking instructions you give us.

S1.1 Roles

As a health service provider, you’re likely an organisation covered by the Privacy Act 1988 (Cth), whatever your size. We act for you. If we think an instruction you give us would breach the Privacy Act, we tell you.

S1.2 What we handle

• Enquiry form submissions, only for the moment it takes to pass them to you (S1.3).
• Analytics about visits to your site.
• Taps on your phone number, counted in analytics. We don’t see who called or what was said, and we don’t record calls.
• Contact details for your staff.
• Bookings usually go straight to your booking system and don’t pass through us.

S1.3 Enquiry forms

Form submissions are processed in Sydney and sent straight to the email address in your Order Form. We don’t store them: nothing stays on our systems once a submission is delivered. If delivery fails, the visitor sees an error with your phone number, so no enquiry is silently lost. Our forms don’t ask for details of a health condition.

S1.4 The Standard Privacy Configuration

Every site is set up like this:

• Analytics measures visits in aggregate. We use Google Analytics 4 with Google Signals, advertising features and user-ID turned off, so your analytics data isn’t used to target ads.
• No advertising pixels or tags: no Meta Pixel, Google Ads tags, TikTok pixel or remarketing.
• Nothing from your enquiry forms is sent to any analytics or advertising platform: no form contents, search terms, email addresses or phone numbers, hashed or not.
• Because nothing on the site is used for advertising, there’s no consent banner.
• Taps on your phone number are counted. Calls are never recorded.

S1.5 Advertising tools you ask for

If you tick the Meta Pixel, Google Ads tracking or another advertising tool in your Order Form, or ask for one in writing, we set it up like this:

• It only runs after the visitor agrees, through a short consent prompt that names the tools and what they’re used for.
• It can record that someone enquired, booked or called, so your ads can be measured, but it never receives form contents, email addresses or phone numbers, hashed or not.
• It doesn’t run on pages about specific conditions or treatments.

We only change this setup on your written instruction, after telling you the risk. Vet clinics don’t handle human health information, so for vets we can set these tools up without these limits if you ask.

S1.6 What we commit to

• We use your information only to provide the services.
• We don’t sell it, and don’t disclose it except to the subprocessors below or where the law requires.
• We protect it with HTTPS, multi-factor authentication on our accounts, access limited to the people who need it, current software, and backups.
• Our staff and subcontractors are bound by confidentiality.
• We help you respond to access and correction requests and complaints about information we hold for you.

S1.7 Subprocessors

We give you 30 days’ notice before adding a new subprocessor that handles your patients’ information. If you reasonably object on privacy grounds and we can’t accommodate it, you can end this agreement with no unpaid Build Instalments payable.

Analytics data goes to Google overseas. Your privacy policy needs to say so.

S1.8 Data breaches

If we become aware of unauthorised access to, disclosure of, or loss of your information that we hold, we tell you without undue delay and within 48 hours, with what we know. We take reasonable steps to contain it and help you assess, within the 30 days the law allows, whether it’s an eligible data breach. We don’t notify your patients or the Privacy Commissioner on your behalf unless you ask us to.

S1.9 When the agreement ends

We don’t store form submissions (S1.3). Any other information we hold for you is deleted within 30 days after the end date, once you’ve had the chance to export it under clause 12, except anything the law requires us to keep.

S1.10 Questions about security

Once a year, on request, we answer your reasonable questions about how we protect your information and give you a written summary of our security measures.

S1.11 Your own advice

We’re not your privacy adviser. Get your own advice about your privacy policy, notices and consents.

Schedule 2: Free homepage mockup terms

These apply when you request a free homepage mockup, before you’ve signed anything.

1. Free, with no obligation. We rebuild your homepage as a mockup and record a video walking you through it, at no cost. You don’t have to buy anything.
2. What you let us use. You let us use your current website content, logo, images and Google Business Profile information, only to make your rebuild. You confirm you’re authorised to request it for this practice.
3. Keep the ideas. You can use the ideas and design direction in your rebuild however you like, including with another developer.
4. The files stay ours. We keep the copyright in the mockup’s files, code, and any images and copy we created. Please don’t copy the mockup itself, or give its files to someone else to reproduce.
5. How we contact you. We use your details to send your rebuild and to follow up once. We won’t add you to a mailing list unless you agree.
6. We won’t publish it. We won’t publish your rebuild or use it in our marketing without your written permission.
7. The preview link stays live for 14 days, then closes.
8. We delete your materials within 12 months of sending your rebuild, or sooner if you ask, unless you’ve become a client.
9. Please don’t send patient information. A mockup never needs it.
10. It’s a preview. It’s built from your public information. Nothing goes live until you’ve signed an Order Form and approved the site.