For independent dental practices in Australia

Your dental homepage, rebuilt free in two business days.

Send us your web address. We rebuild your current homepage, and Joseph records a two-minute video walking you through every change. Watch it when it suits you, then decide.

Free. No card, no deposit, no sales call. See the thinking

Named for the visit. The button says check-up, because that is what most people are booking.

Wired into the systems practices like yours already run

All Integrations

Three steps. Only the last one costs anything.

Your practice’s web address

Day 0. Free

Send your address.

Your website or Google Business Profile, plus your email.
Two business days later. Free

See your homepage rebuilt, with Joseph’s walkthrough.

The link stays live for 14 days.
Only if you go ahead. From $249 a month

Decide on the full site.

Say yes and we do the rest. Your first month is charged when you approve the design. Live within 14 days of sign-off, or that month back.

What we look at for a dental practice.

The details are different for every profession.

Why it’s free

It’s the quickest way for you to judge our work, and it’s the first step of building your site anyway. If you go ahead, the rebuild becomes your homepage.

Fees and funds
Check-up fees, health funds and payment options where people look first.
Urgent appointments
A direct route to the phone for emergencies, separate from routine booking.
Your dentists
Your dentists introduced, with specialist titles only where they’re registered.
New-patient booking
A new-patient path into the booking system you already use.
Treatment pages
Treatment pages written without testimonials or outcome promises.

Fees, funds and emergencies, answered before the phone rings.

Scroll to watch a homepage rebuilt, then see why each piece is where it is.

An illustrative before. The practice is fictional.Copper Lane Dental is a fictional practice. Open the Live Example (opens in a new tab)

Before

A stock theme with the clinic’s name on it.
- The first screen is a stock photo and the word Welcome.
- Booking is somewhere inside the menu.
- The phone number and the hours are at the very bottom of the page.
Two business days later

The same practice, rebuilt.

What was worth keeping is kept. Everything else is rebuilt around it.
The first card

What the practice does, and the health fund line above the fold.
- Check-ups, children’s dentistry, emergencies, implants and orthodontic treatment.
- The practice provides orthodontic treatment. It doesn’t claim an orthodontist.
- Claiming on the spot answers the money question before the scroll starts.
Google rating

The whole list, unedited and unselected.
- A rating names no symptom, treatment or outcome, so Ahpra’s own testimonial tool doesn’t treat it as a testimonial.
- The concern is selection, so the page shows the aggregate and links straight to the unfiltered profile.
- Review quotes that mention a symptom, a treatment or an outcome stay off the page.
Emergency route

“In pain today?” with the number on the button.
- Phone first, because an emergency patient calls rather than books.
- Symptom words in patient language: toothache, broken tooth, swelling.
- The emergency exam price is stated, because the second fear after pain is an unknown bill.
Fees up front

What it costs, in the top third of the page.
- Generic advice buries pricing. Dental is the case where that advice is wrong.
- A firm number reads as more trustworthy than “affordable”, which is also a vague claim.
- HICAPS, preferred provider, CDBS and payment plans each answer a different worry.
Treatments named plainly

Nine treatments named the way patients say them.
- High-volume tiles get the clicks. High-value tiles pay for the site.
- Each tile is the front door to its own page.
- “Wisdom teeth”, not “third molar extraction”.
New-patient booking

Book online in about a minute.
- Choose the treatment, the dentist and a time, in that order.
- Everything a front desk needs arrives with the request.
- On a live site this is the practice’s own booking widget.

Built to Ahpra’s advertising rules. Every site is built with Ahpra’s advertising guidelines in mind: no patient testimonials, no outcome promises on treatment pages, and specialist titles only for registered specialists.

Open the Live Example (opens in a new tab)Read the Advertising Guides

If you go ahead.

The rebuild is free. These are the plans for the finished site, and the price drops after 12 months.

Pricing, in Full

Single Page

For a smaller practice needing one clear introduction

$249a month

Then $89 a month after 12 months

One considered page
2 edits a month

Year one: $2,988 + GST

Most clinics choose this

Full Site

For a practice introducing its team and core treatments

$349a month

Then $109 a month after 12 months

Home, about, contact and three service pages
3 edits a month

Year one: $4,188 + GST

Full Site + Search Pages

For a practice with a broad treatment mix

$449a month

Then $129 a month after 12 months

Everything in Full Site
Up to 10 treatment pages, chosen by you
4 edits a month, with priority turnaround

Year one: $5,388 + GST

Every plan is wired into your booking system, with hosting, security, backups, call tracking and a performance dashboard. Prices exclude GST.

The fine print, up front.

Five promises, in writing, before you decide anything.

Live within 14 days of sign-off, or your first month back.
Nothing to pay until you’ve approved your design.
Your old site stays up for 30 days after. Switch back for any reason and your website fees are refunded in full.
A 12-month term, then the care rate. Leave early by paying out the remaining build.
Your domain, content and photos are yours from day one.

Joseph AlzeinFounder, bdog

Read the Full Terms

Switching in

You forward two or three logins: your domain, your booking system, and your current host if you have one. We move the content, wire the booking system, set up redirects so Google keeps sending people to the right pages, and put it live. Your part is under an hour, total.

Switching back

Your old site stays where it is for 30 days after the new one goes live. If you’d rather have it back, for any reason, tell us and we point your domain at it the same day. You’re refunded in full and the care plan stops.

The advertising rules

Built to Ahpra’s advertising rules.

Every site is built with Ahpra’s advertising guidelines in mind.

Read the Advertising Guides

No patient testimonials
Your Google rating can go on the site. Reviews that describe treatment stay on Google.
No outcome promises on treatment pages
Specialist titles only for registered specialists
Before-and-after images, one by one
Veneers and other higher-risk cosmetic work have had specific requirements since September 2025, so we go through yours individually.

You approve everything before it goes live and stay responsible for what your practice advertises.

Questions.

The ones clinics ask before they send their address.

Something else? Call Joseph on 0452 424 845.

All Questions, Answered

The free rebuild

Why is it free?

It’s the fastest way for you to judge our work without committing to anything, and it’s step one of your site if you go ahead. The rebuild becomes your homepage.

Is it just a template?

No. It’s built from your practice’s own services, team, hours and booking setup, on a structure we’ve tested for dental practices. Joseph reviews every decision before it reaches you, and the video explains each one.

Do I have to talk to anyone?

No. You get the rebuild and the video by email and watch in your own time. If you’d rather talk, Joseph’s number is at the bottom of the page.

What happens to the rebuild if I say no?

Nothing. Keep the ideas and use them however you like. The preview link closes after 14 days, and we don’t publish it or show it to anyone without your permission.

We already have a web developer. Does that matter?

Not for the rebuild. Plenty of practices use it to see what’s possible before deciding who builds it. If you go ahead with us, we handle the move and your developer doesn’t need to be involved.

Going ahead

Will it work with our booking system?

Yes. We wire your booking into Praktika, Core Practice, Dentally, Dental4Windows, EXACT, OASIS or Carestack, or through HotDoc or HealthEngine if that’s how you take bookings. We confirm the setup before you approve the build.

How much work is this for me?

Send your address, watch a two-minute video, say yes or no. If yes, forward the logins we ask for. We do the rest, including talking to your current host or booking provider if something needs untangling.

What happens to my current site?

Nothing, for 30 days. It stays live on its existing host so it’s there if you want it back. After that you can cancel the old hosting, or we’ll do it with you.

Will I lose my Google rankings?

We map every page on your old site to the right page on the new one before we switch, so links and search results keep landing somewhere sensible. Rankings move for all sorts of reasons, but a redirect map is what stops a move from being one of them.

What if I don’t like it once it’s live?

Say so within 30 days. We point your domain back at your old site, refund your website fees in full, and stop the care plan. No form, no reason required.

What’s the catch with the 12 months?

The first year pays off the build in monthly instalments, so there’s no large upfront cost. After 12 months the price drops to the care rate. If you leave early, you pay out the build that remains, and we hand over your content and design files.

Who owns the site?

Your domain, content and photos are yours from the start. The site runs on our platform, which is how it stays fast, secure and looked after. After month 12 we’ll export everything whenever you ask.