For independent cosmetic and skin clinics in Australia

Your cosmetic clinic homepage, rebuilt free in two business days.

Send us your web address. We rebuild your current homepage, and Joseph records a two-minute video walking you through every change. Watch it when it suits you, then decide.

Free. No card, no deposit, no sales call. See the thinking

A consultation, not a treatment. The only button books a talk. Nobody is treated on the day.

Wired into the systems practices like yours already run

All Integrations

Three steps. Only the last one costs anything.

Your practice’s web address

Day 0. Free

Send your address.

Your website or Google Business Profile, plus your email.
Two business days later. Free

See your homepage rebuilt, with Joseph’s walkthrough.

The link stays live for 14 days.
Only if you go ahead. From $249 a month

Decide on the full site.

Say yes and we do the rest. Your first month is charged when you approve the design. Live within 14 days of sign-off, or that month back.

What we look at for a cosmetic practice.

The details are different for every profession.

Why it’s free

It’s the quickest way for you to judge our work, and it’s the first step of building your site anyway. If you go ahead, the rebuild becomes your homepage.

Your practitioners
Your practitioners, with their actual roles, qualifications and registration.
Consultations
A consultation-led path, with direct booking where your process allows it.
Service descriptions
Service descriptions that don’t name prescription products.
Before and after
Before-and-afters only where they meet the September 2025 requirements.
Fees and terms
Consultation fees and booking terms made clear.

A clinic, not a treatment menu.

Scroll to watch a homepage rebuilt, then see why each piece is where it is.

An illustrative before. The practice is fictional.Knox Street Clinic is a fictional practice. Open the Live Example (opens in a new tab)

Before

A site-builder page, with a pop-up on top.
- A mailing list pop-up covers the page before anyone has read it.
- Booking is somewhere under More.
- The phone number and the hours are at the bottom, as plain text.
Two business days later

The same practice, rebuilt.

What was worth keeping is kept. Everything else is rebuilt around it.
Book a consultation

Every action on the page is Book a consultation.
- Never “Book now”, because nobody can be treated before they’re assessed.
- Calling is served by the header, and by the sticky bar once you scroll, so the hero carries one action.
- The same words appear in the sticky bar and the booking sheet.
Your practitioners

Credentials do the job reviews do on other sites.
- Four named practitioners with photos, qualifications and registration numbers.
- Once you name who performs procedures, the registration numbers are required.
- A link to the public register invites people to check rather than asking them to trust a badge.
Who does what

A doctor, a nurse and a therapist aren’t interchangeable.
- The doctor assesses in person, and nurses carry out plans she has written and signed.
- Complications get their own block, with an after-hours number and follow-up included.
- The dermal therapist’s entry explains why she has no registration number, rather than leaving a gap.
Concerns, not products

A menu of concerns is still a menu.
- Six concerns: expression lines, facial volume, skin texture, acne, skin health, hair reduction.
- The two that map to prescription treatments say only that they’re discussed at the consultation.
- Every one carries a risks-and-recovery link, so the visitor knows the pages will be honest.
Sometimes we say no

The most persuasive block on the page.
- Part of the assessment is whether a treatment is right for you, and whether you want it for your own reasons.
- A clinic that will turn people away reads differently from one that won’t.
- It’s the plain-English version of the suitability check the guidelines expect.
Consultation fee and terms

Published, with the duration and who you see.
- $150 for 45 minutes with a doctor or a registered nurse.
- Skin treatments carry honest “from” prices, because those aren’t prescription medicines.
- Not covered by Medicare or health funds, said here and in the booking sheet.

Built for the rules that changed in September 2025. Since September 2025, much of what used to sell cosmetic treatments can’t go on a clinic website: product names and the generic terms that point to them, injectable price lists, testimonials, and before-and-afters that lead with the after.

Open the Live Example (opens in a new tab)Read the Advertising Guides

If you go ahead.

The rebuild is free. These are the plans for the finished site, and the price drops after 12 months.

Pricing, in Full

Single Page

For a smaller clinic with a focused offering

$249a month

Then $89 a month after 12 months

One considered page
2 edits a month

Year one: $2,988 + GST

Most clinics choose this

Full Site

For a clinic introducing its practitioners and core services

$349a month

Then $109 a month after 12 months

Home, about, contact and three service pages
3 edits a month

Year one: $4,188 + GST

Full Site + Search Pages

For a clinic with more service information

$449a month

Then $129 a month after 12 months

Everything in Full Site
Up to 10 treatment pages, chosen by you
4 edits a month, with priority turnaround

Year one: $5,388 + GST

Every plan is wired into your booking system, with hosting, security, backups, call tracking and a performance dashboard. Prices exclude GST.

The fine print, up front.

Five promises, in writing, before you decide anything.

Live within 14 days of sign-off, or your first month back.
Nothing to pay until you’ve approved your design.
Your old site stays up for 30 days after. Switch back for any reason and your website fees are refunded in full.
A 12-month term, then the care rate. Leave early by paying out the remaining build.
Your domain, content and photos are yours from day one.

Joseph AlzeinFounder, bdog

Read the Full Terms

Switching in

You forward two or three logins: your domain, your booking system, and your current host if you have one. We move the content, wire the booking system, set up redirects so Google keeps sending people to the right pages, and put it live. Your part is under an hour, total.

Switching back

Your old site stays where it is for 30 days after the new one goes live. If you’d rather have it back, for any reason, tell us and we point your domain at it the same day. You’re refunded in full and the care plan stops.

The advertising rules

Built for the rules that changed in September 2025.

Since September 2025, much of what used to sell cosmetic treatments can’t go on a clinic website. Every site we build works inside those rules, and the TGA’s rules on prescription medicines.

Read the Advertising Guides

No product names, or the generic terms that point to them
No injectable price lists
No testimonials
No before-and-afters that lead with the after

Anything that needs your judgement is flagged for you to approve. You stay responsible for what your clinic advertises, and we make it easier to get right.

Questions.

The ones clinics ask before they send their address.

Something else? Call Joseph on 0452 424 845.

All Questions, Answered

The free rebuild

Why is it free?

It’s the fastest way for you to judge our work without committing to anything, and it’s step one of your site if you go ahead. The rebuild becomes your homepage.

Is it just a template?

No. It’s built from your practice’s own services, team, hours and booking setup, on a structure we’ve tested for cosmetic practices. Joseph reviews every decision before it reaches you, and the video explains each one.

Do I have to talk to anyone?

No. You get the rebuild and the video by email and watch in your own time. If you’d rather talk, Joseph’s number is at the bottom of the page.

What happens to the rebuild if I say no?

Nothing. Keep the ideas and use them however you like. The preview link closes after 14 days, and we don’t publish it or show it to anyone without your permission.

We already have a web developer. Does that matter?

Not for the rebuild. Plenty of practices use it to see what’s possible before deciding who builds it. If you go ahead with us, we handle the move and your developer doesn’t need to be involved.

Going ahead

Will it work with our booking system?

Yes. We wire into Timely, Fresha, Zenoti, Pabau, Phorest, Mindbody or Cliniko. Systems that link a booking to consent forms and stored photos are worth keeping, and we build around them.

How much work is this for me?

Send your address, watch a two-minute video, say yes or no. If yes, forward the logins we ask for. We do the rest, including talking to your current host or booking provider if something needs untangling.

What happens to my current site?

Nothing, for 30 days. It stays live on its existing host so it’s there if you want it back. After that you can cancel the old hosting, or we’ll do it with you.

Will I lose my Google rankings?

We map every page on your old site to the right page on the new one before we switch, so links and search results keep landing somewhere sensible. Rankings move for all sorts of reasons, but a redirect map is what stops a move from being one of them.

What if I don’t like it once it’s live?

Say so within 30 days. We point your domain back at your old site, refund your website fees in full, and stop the care plan. No form, no reason required.

What’s the catch with the 12 months?

The first year pays off the build in monthly instalments, so there’s no large upfront cost. After 12 months the price drops to the care rate. If you leave early, you pay out the build that remains, and we hand over your content and design files.

Who owns the site?

Your domain, content and photos are yours from the start. The site runs on our platform, which is how it stays fast, secure and looked after. After month 12 we’ll export everything whenever you ask.