Single Page
For a sole practitioner or a new firm
$249a month +GST
Then $89 a month +GST after 12 months
- One long, fast page
- Edits when you need them
Year one: $2,988 +GST
For independent firms and practices in Australia
Professional services website design, one profession at a time.
A criminal lawyer, a mortgage broker and an architect don’t need the same homepage. Their clients arrive with different questions, and the rules on what each can say are set by different bodies. Send your web address and see yours rebuilt free in two business days.
Free. No card, no deposit. Pick your profession
Pick your profession.
Each page has a working homepage for a fictional firm, and the reason behind every part of it.
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Accounting and financeAccountantsIndividuals, sole traders and companies as clear routes, fees with what they cover, and a register link.
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Design and technicalArchitectsThe stages laid out like a scale bar, a written agreement before any design, and projects credited honestly.
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Accounting and financeBookkeepersCatch-up and ongoing work priced apart, BAS done by a registered BAS agent, and the software you work in.
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PropertyBuyers’ agentsWhose side you’re on and who pays you, from the first screen, then the three ways you help.
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AdvisoryCoachesThe questions people bring, an honest fit check, and packages with everything they include.
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AdvisoryConsultantsWhere advice stops and doing the work starts, what each engagement delivers, and prices with their scope.
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LegalConveyancersBuying and selling as separate routes, a review before anyone signs, and fees with the outside costs apart.
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LegalCriminal and traffic lawPolice, custody, bail and court dates, each with a fast and private way in.
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Design and technicalEngineersCracks, walls, extensions and retaining walls as clear routes, with each deliverable kept apart.
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LegalFamily lawSafe contact, the first appointment fee, and the three questions people bring.
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Accounting and financeFinancial plannersWhat advice costs in plain layers, the adviser easy to check, and no promised returns.
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Accounting and financeInsurance brokersA claims lane that never closes, certificates on request, and the premium explained apart from the broker’s pay.
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LegalLaw firmsProblems in plain words, the first appointment priced, and who will act.
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LegalMigration agentsEveryday goals first, the adviser’s registration easy to check, and fees kept apart from government charges.
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Accounting and financeMortgage brokersHow the broker is paid out in the open, the lender panel explained, and the steps to settlement.
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LegalPersonal injuryNo win, no fee unfolded, the injury in plain words, and a person on the phone.
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PropertyProperty managersOwners and tenants as separate routes, urgent repairs always in reach, and every fee in the agreement.
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PropertyReal estate agenciesSelling and buying as two clear routes, listings with their real status, and selling costs in writing.
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AdvisoryRecruitment agenciesEmployers and candidates as separate routes, live roles that close when filled, and the fee spelled out.
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Design and technicalTown planners and surveyorsWhich survey or planning job someone needs, who signs off each one, and approval kept apart from titles.
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LegalWills and estatesPlanning ahead and someone has died, as two different journeys.
Three steps. Only the last one costs anything.
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Day 0. Free
Send your address.
Your website or Google Business Profile, your email and mobile, and a few taps about what you want.
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Two business days later. Free
See your homepage rebuilt, with Joseph’s walkthrough.
The link stays live for 7 days.
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Within 7 days. From $249 a month +GST
Decide on the full site.
Say yes and we do the rest. Your first month is charged when you approve the design. Live within 14 days of sign-off, or that month back.
The advertising rules
The rules change from one profession to the next.
Lawyers answer to their state’s legal regulator and conduct rules, tax and BAS agents to the Tax Practitioners Board, financial advisers and brokers to ASIC, and migration agents to their own regulator. Real estate agents, conveyancers, architects, engineers and surveyors are licensed or registered by their state. Consultants, coaches and recruiters work mostly under consumer law. This is who sets the rules for each, and what they change on a homepage.
| Profession | Who sets the rules | What it changes on the site |
|---|---|---|
| Law firms | Your state’s legal regulator, under the Solicitors’ Conduct Rules | Nothing misleading, “accredited specialist” only where it’s conferred, and fees as one total including GST. |
| Family law | Your state’s legal regulator, under the Solicitors’ Conduct Rules | Nothing misleading, “accredited specialist” only where it’s conferred, and no client stories that could identify the people in a case. |
| Criminal and traffic law | Your state’s legal regulator, under the Solicitors’ Conduct Rules | Nothing misleading, no promised outcomes or success rates, and no client stories that could identify anyone. |
| Wills and estates | Your state’s legal regulator, under the Solicitors’ Conduct Rules | Nothing misleading, “accredited specialist” only where it’s conferred, and no estate stories that could identify a family. |
| Personal injury | Your state’s legal regulator, under the Solicitors’ Conduct Rules | Nothing misleading, no results or win rates, and no fee offer without its conditions beside it. |
| Conveyancers | NSW Fair Trading licensing (solicitors under the Solicitors’ Conduct Rules) | The licensee’s name and licence number shown, costs disclosed in writing, and the professional fee kept apart from outside costs. |
| Migration agents | OMARA, under the Migration Agents Code of Conduct | A registered agent’s MARN displayed, nothing misleading about visa prospects, and no promise of a decision. |
| Accountants | Tax Practitioners Board registration, and the professional bodies’ codes | Tax agent registration shown with a register link, no “maximum refund” claims, and fees as one total including GST. |
| Financial planners | ASIC, under the Corporations Act (through the licensee) | “Financial adviser” only for an authorised adviser, no “independent”, and every cost layer shown before advice goes ahead. |
| Mortgage brokers | ASIC, under the National Consumer Credit Protection Act | No rates without the comparison-rate rules, the lender panel explained as a panel, and how the broker is paid out in the open. |
| Bookkeepers | Tax Practitioners Board registration for BAS services | BAS services only by a registered BAS agent, with a register link, and software named as tools, not credentials. |
| Insurance brokers | ASIC, under the Corporations Act, and the Insurance Brokers Code | “Insurance broker” only as the licence allows, no implied ASIC approval, and the premium and the broker’s pay explained apart. |
| Real estate agencies | NSW Fair Trading licensing, and each state’s rules on advertised prices | Prices shown the way the state allows, photos that don’t add or remove features, and selling costs agreed in writing with GST. |
| Property managers | Queensland real estate licensing, and each state’s residential tenancy rules | Urgent repairs explained in the tenancy law’s own terms, every fee listed with GST, and rental applications the state’s way. |
| Buyers’ agents | Consumer Affairs Victoria estate agent licensing (each state licenses its own) | Licensed in the state it buys in, acting only for the buyer, and every fee shown with GST and what triggers it. |
| Architects | The Architects Registration Board of Victoria (each state has its own board) | “Architect” used only as registered, no free concept offers, and every project credited to whoever did the work. |
| Engineers | Victorian professional engineer registration, plus a building endorsement for building work | Registration stated for the right state and discipline, no logos or credentials that aren’t held, and a report never sold as a design or a certificate. |
| Town planners and surveyors | NSW land surveyor registration (boundary work is reserved to registered surveyors) | Boundary work only by a registered land surveyor, planning advice never sold as approval, and no approval odds or timeframes promised. |
| Consultants | No licence for management consulting; the Institute of Management Consultants’ code binds its members | Claims that can be proved, prices as one total including GST, and results shown as the client’s, with the consultant’s part stated. |
| Coaches | No licence for coaching; ICF credentials are awarded to individuals and must be stated exactly | Credentials stated exactly, coaching never presented as treatment, and packages as one total including GST. |
| Recruitment agencies | NSW rules for employment placement (no licence, and no fees from candidates) | Real vacancies only, candidates never charged, the fee’s basis and replacement terms stated, and a collection notice at the CV upload. |
Law firms
- Who sets the rules
- Your state’s legal regulator, under the Solicitors’ Conduct Rules
- What it changes on the site
- Nothing misleading, “accredited specialist” only where it’s conferred, and fees as one total including GST.
Family law
- Who sets the rules
- Your state’s legal regulator, under the Solicitors’ Conduct Rules
- What it changes on the site
- Nothing misleading, “accredited specialist” only where it’s conferred, and no client stories that could identify the people in a case.
Criminal and traffic law
- Who sets the rules
- Your state’s legal regulator, under the Solicitors’ Conduct Rules
- What it changes on the site
- Nothing misleading, no promised outcomes or success rates, and no client stories that could identify anyone.
Wills and estates
- Who sets the rules
- Your state’s legal regulator, under the Solicitors’ Conduct Rules
- What it changes on the site
- Nothing misleading, “accredited specialist” only where it’s conferred, and no estate stories that could identify a family.
Personal injury
- Who sets the rules
- Your state’s legal regulator, under the Solicitors’ Conduct Rules
- What it changes on the site
- Nothing misleading, no results or win rates, and no fee offer without its conditions beside it.
Conveyancers
- Who sets the rules
- NSW Fair Trading licensing (solicitors under the Solicitors’ Conduct Rules)
- What it changes on the site
- The licensee’s name and licence number shown, costs disclosed in writing, and the professional fee kept apart from outside costs.
Migration agents
- Who sets the rules
- OMARA, under the Migration Agents Code of Conduct
- What it changes on the site
- A registered agent’s MARN displayed, nothing misleading about visa prospects, and no promise of a decision.
Accountants
- Who sets the rules
- Tax Practitioners Board registration, and the professional bodies’ codes
- What it changes on the site
- Tax agent registration shown with a register link, no “maximum refund” claims, and fees as one total including GST.
Financial planners
- Who sets the rules
- ASIC, under the Corporations Act (through the licensee)
- What it changes on the site
- “Financial adviser” only for an authorised adviser, no “independent”, and every cost layer shown before advice goes ahead.
Mortgage brokers
- Who sets the rules
- ASIC, under the National Consumer Credit Protection Act
- What it changes on the site
- No rates without the comparison-rate rules, the lender panel explained as a panel, and how the broker is paid out in the open.
Bookkeepers
- Who sets the rules
- Tax Practitioners Board registration for BAS services
- What it changes on the site
- BAS services only by a registered BAS agent, with a register link, and software named as tools, not credentials.
Insurance brokers
- Who sets the rules
- ASIC, under the Corporations Act, and the Insurance Brokers Code
- What it changes on the site
- “Insurance broker” only as the licence allows, no implied ASIC approval, and the premium and the broker’s pay explained apart.
Real estate agencies
- Who sets the rules
- NSW Fair Trading licensing, and each state’s rules on advertised prices
- What it changes on the site
- Prices shown the way the state allows, photos that don’t add or remove features, and selling costs agreed in writing with GST.
Property managers
- Who sets the rules
- Queensland real estate licensing, and each state’s residential tenancy rules
- What it changes on the site
- Urgent repairs explained in the tenancy law’s own terms, every fee listed with GST, and rental applications the state’s way.
Buyers’ agents
- Who sets the rules
- Consumer Affairs Victoria estate agent licensing (each state licenses its own)
- What it changes on the site
- Licensed in the state it buys in, acting only for the buyer, and every fee shown with GST and what triggers it.
Architects
- Who sets the rules
- The Architects Registration Board of Victoria (each state has its own board)
- What it changes on the site
- “Architect” used only as registered, no free concept offers, and every project credited to whoever did the work.
Engineers
- Who sets the rules
- Victorian professional engineer registration, plus a building endorsement for building work
- What it changes on the site
- Registration stated for the right state and discipline, no logos or credentials that aren’t held, and a report never sold as a design or a certificate.
Town planners and surveyors
- Who sets the rules
- NSW land surveyor registration (boundary work is reserved to registered surveyors)
- What it changes on the site
- Boundary work only by a registered land surveyor, planning advice never sold as approval, and no approval odds or timeframes promised.
Consultants
- Who sets the rules
- No licence for management consulting; the Institute of Management Consultants’ code binds its members
- What it changes on the site
- Claims that can be proved, prices as one total including GST, and results shown as the client’s, with the consultant’s part stated.
Coaches
- Who sets the rules
- No licence for coaching; ICF credentials are awarded to individuals and must be stated exactly
- What it changes on the site
- Credentials stated exactly, coaching never presented as treatment, and packages as one total including GST.
Recruitment agencies
- Who sets the rules
- NSW rules for employment placement (no licence, and no fees from candidates)
- What it changes on the site
- Real vacancies only, candidates never charged, the fee’s basis and replacement terms stated, and a collection notice at the CV upload.
Every page is written with your profession’s rules in mind, and anything that needs your judgement is flagged for you to approve. You stay responsible for what your firm advertises.
If you go ahead.
The rebuild is free. These are the plans for the finished site, and the price drops after 12 months.
Pricing, in FullRecommended
Full Site
For a firm with a team and core services to introduce
$349a month +GST
Then $109 a month +GST after 12 months
- Home, about, contact and up to five service pages
- Edits when you need them
Year one: $4,188 +GST
Full Site + Service Pages
For a firm with more services to explain
$449a month +GST
Then $129 a month +GST after 12 months
- Everything in Full Site
- Up to 15 service pages, chosen by you
- Next-business-day edits
Year one: $5,388 +GST
Yours to keep. Your domain and content are yours from day one. The design files and a static export of your site are yours at month 12, or as soon as the build is paid out. Terms, clause 13
More than one location? Email hello@bdog.com.au for a quote.
Marketing
Want more people finding you?
From$500a month +GST
Marketing for your business, quoted after a call with Joseph. Ad spend is separate, paid by you straight to Google or Meta.
Or email hello@bdog.com.au and he’ll call you.
What it can cover
- Local search: your Google Business Profile
- Search optimisation for your website
- AI search (GEO): being found in ChatGPT and Google’s AI Overviews
- Google Ads
- Meta ads, on Facebook and Instagram
- Blogs and content
What it can cover
- Local search: your Google Business Profile
- Search optimisation for your website
- AI search (GEO): being found in ChatGPT and Google’s AI Overviews
- Google Ads
- Meta ads, on Facebook and Instagram
- Blogs and content
Your marketing dashboard, free
All your tracking in one place: Google Analytics, Search Console, Google Ads, Meta, your Google Business Profile and counted calls, once you give us access.
Month to month, with 30 days’ notice to stop. We tell you what we’d do and what it costs before anything starts.
Questions.
The ones firms ask before they send their address.
Something else? Call Joseph on 0452 424 845.
My profession isn’t on the list. Can you still help?
If you run an independent firm in Australia, probably. Choose “Another kind of firm” in the request and say what you do. Joseph checks the advertising rules for your profession before he starts.
Is every site the same template in a different colour?
No. Each example was designed for its profession: what sits on the first screen, which sections follow and in what order come from what that profession’s clients look for. Your rebuild starts from your own firm, not from the example.
What if my firm does more than one kind of work?
That’s common, and the site is built around how your clients choose: by the problem they have, or by the person they want to see. Where different kinds of work have different rules, each page follows the rules for the work it describes.
Can my site show our Google reviews?
Yes, if they’re genuine. Reviews can’t be bought, rewarded only when they’re positive, or picked to hide the bad ones. Some professions add their own limits, for example on client stories that could identify someone or suggest a result nobody can promise, so we check yours before adding any.
Our profession has no licence. Do the rules still apply?
Yes. Consumer law applies to every business: claims have to be true and provable, testimonials genuine, and prices shown as one total including GST. Privacy law may apply too, and a collection notice sits beside every form either way. Your professional body may add its own code for members, and the site is built to all of them.
How do you show fees when someone else pays part?
Plainly. A mortgage broker’s page says the lender pays a commission and when a client might pay a fee. An insurance broker’s keeps the premium apart from the broker’s pay, and a financial planner’s keeps the advice fee apart from product costs. Every price includes GST, and costs paid to others, like searches or government charges, are listed separately.
Will clients be asked for ID on the site?
No. Firms covered by anti-money-laundering law, including lawyers, accountants, conveyancers and real estate agents for some services, have to check identity. That happens through a secure channel once the work starts, never on the public enquiry form.
Do you work with firms outside Sydney?
Yes. bdog works with firms across Australia. You send your address, watch the walkthrough video, and talk it through with Joseph.
Your homepage, rebuilt free in two business days.
Send your address and see it in two business days.
No card, no deposit. Questions? Call 0452 424 845.
