For independent orthodontic practices in Australia

Your orthodontic practice homepage, rebuilt free in two business days.

Send us your web address. We rebuild your current homepage, and Joseph records a two-minute video walking you through every change. Watch it when it suits you, then decide.

Free. No card, no deposit. See the thinking

Example homepage for Little Creek Orthodontics, a fictional orthodontic practice in Kellyville

Works with the systems practices like yours already run

All Integrations

Logos belong to their owners. bdog isn’t affiliated with or endorsed by any of these companies.

Three steps. Only the last one costs anything.

Your web address

Day 0. Free

Send your address.

Your website or Google Business Profile, your email and mobile, and a few taps about what you want.
Two business days later. Free

See your homepage rebuilt, with Joseph’s walkthrough.

The link stays live for 7 days.
Within 7 days. From $249 a month +GST

Decide on the full site.

Say yes and we do the rest. Your first month is charged when you approve the design. Live within 14 days of sign-off, or that month back.

What we look at for an orthodontic practice.

The details are different for every profession.

Why it’s free

It’s the quickest way for you to judge our work, and it’s the first step of building your site anyway. If you go ahead, the rebuild becomes your homepage.

Kids, teens and adults
Separate routes for a first check, braces, aligners and retainers.
An early check
Why a check at seven doesn’t mean braces at seven.
The course, priced
Appliances, adjustments and retention in one plain quote.
Specialist, correctly
“Orthodontist” used only for your registered specialists.
Help between visits
A lost retainer or a poking wire has its own route.

A site that’s fun for the kid and clear for the parent paying.

Scroll to watch a homepage rebuilt, then see why each piece is where it is.

An illustrative old homepage for Little Creek Orthodontics, a fictional orthodontic practice in Kellyville, before the rebuild

An illustrative before. The practice is fictional.Little Creek Orthodontics is a fictional practice. Open the Live Example (opens in a new tab)

Before

A stock theme with the business’s name on it.
- The first screen is a stock photo and the word Welcome.
- Booking is somewhere inside the menu.
- The phone number and the hours are at the very bottom of the page.
Two business days later

The same business, rebuilt.

What was worth keeping is kept. Everything else is rebuilt around it.
Pick your colours

The page works like choosing your bands.
- A row of band colours sits in the first screen; tap one and the page takes on that colour.
- It’s the first decision every braces patient gets to make, so kids get it instantly.
- The choice is remembered, so the page keeps your colour.
Four doors

Kids, braces, aligners, retainers: each its own way in.
- A parent with a seven-year-old and an adult wanting aligners need different first pages.
- Each door is a band in the chosen colour.
- Retainers and repairs have a door of their own, for existing patients.
An early check

A check at seven isn’t braces at seven.
- The page explains that an early assessment often ends in “we’ll watch and review”.
- It names the age the profession recommends for a first check.
- No referral needed, said up front.
The course, priced

One plain quote for the whole treatment.
- The fee covers appliances, adjustments, repairs and retention, and the page says so.
- Payment plans are shown with the total, not as a weekly teaser.
- Health fund orthodontic limits are explained, without promising cover.
Retainers are part of it

Treatment doesn’t end when the braces come off.
- Retention is shown as its own stage, with what to expect.
- A lost or broken retainer has a direct route.
- Before-and-afters, if used, are taken the same way each time.
A specialist, named

The orthodontist is a registered specialist, and says so.
- The title “orthodontist” is used only for the registered specialist.
- The rest of the team are introduced by their real roles.
- Kids and parents see who they’ll meet.

Built with Ahpra’s advertising guidelines in mind. “orthodontist” only for practitioners registered in the specialty, no testimonials about clinical care, and before-and-after photos only where they’re genuine and taken as similarly as possible.

Open the Live Example (opens in a new tab)Read the Advertising Guides

If you go ahead.

The rebuild is free. These are the plans for the finished site, and the price drops after 12 months.

Pricing, in Full

Single Page

For a new practice with one orthodontist

$249a month +GST

Then $89 a month +GST after 12 months

One long, fast page
Edits when you need them

Year one: $2,988 +GST

Recommended

Full Site

For a practice introducing its orthodontist, braces and aligners

$349a month +GST

Then $109 a month +GST after 12 months

Home, about, contact and up to five service pages
Edits when you need them

Year one: $4,188 +GST

Full Site + Treatment Pages

For a practice with children’s, adult and retention pages to explain

$449a month +GST

Then $129 a month +GST after 12 months

Everything in Full Site
Up to 15 treatment pages, chosen by you
Next-business-day edits

Year one: $5,388 +GST

Yours to keep. Your domain and content are yours from day one. The design files and a static export of your site are yours at month 12, or as soon as the build is paid out. Terms, clause 13

More than one location? Email hello@bdog.com.au for a quote.

Marketing

Want more people finding you?

From$500a month +GST

Marketing for your business, quoted after a call with Joseph. Ad spend is separate, paid by you straight to Google or Meta.

Call Joseph on 0452 424 845

Or email hello@bdog.com.au and he’ll call you.

What it can cover

Local search: your Google Business Profile
Search optimisation for your website
AI search (GEO): being found in ChatGPT and Google’s AI Overviews
Google Ads
Meta ads, on Facebook and Instagram
Blogs and content

What it can cover

Local search: your Google Business Profile
Search optimisation for your website
AI search (GEO): being found in ChatGPT and Google’s AI Overviews
Google Ads
Meta ads, on Facebook and Instagram
Blogs and content

Your marketing dashboard, free

All your tracking in one place: Google Analytics, Search Console, Google Ads, Meta, your Google Business Profile and counted calls, once you give us access.

Month to month, with 30 days’ notice to stop. We tell you what we’d do and what it costs before anything starts.

The fine print, up front.

Five promises, in writing, before you decide anything.

Live within 14 days of sign-off, or your first month back.
Nothing to pay until you’ve approved your design.
Your old site stays up for 30 days after. Switch back for any reason and your website fees are refunded in full.
Leave any time on 14 days’ notice, paying only the build instalments left.
Your domain, content and photos are yours from day one.

Joseph AlzeinFounder, bdog

Read the Full Terms

Switching in

You forward two or three logins: your domain, your current host, and your booking or enquiry system if you use one. We move the content, connect that system, set up redirects so Google keeps sending people to the right pages, and put it live. Your part is under an hour, total.

Switching back

Your old site stays where it is for 30 days after the new one goes live. If you’d rather have it back, for any reason, tell us and we point your domain at it the same day. You’re refunded in full and the care plan stops.

The advertising rules

Built with Ahpra’s advertising guidelines in mind.

Orthodontics is a recognised dental specialty, so the title itself is protected, and the National Law’s advertising rules apply to every page.

Read the Advertising Guides

The specialist title, correctly
“Orthodontist” only for those with specialist registration; general dentists offering aligners are described as dentists.
No testimonials about treatment
Your Google rating can go on the site. Reviews about someone’s results stay on Google.
Before-and-afters taken the same way
Same angle, framing, background and lighting, or they don’t go up.
Funding without confusion
The Child Dental Benefits Schedule doesn’t cover orthodontics, and the site never suggests it does.

You stay responsible for what your practice advertises, and we make it easier to get right.

Questions.

The ones clinics ask before they send their address.

Something else? Call Joseph on 0452 424 845.

All Questions, Answered

The free rebuild

Why is it free?

It’s the fastest way for you to judge our work without committing to anything, and it’s step one of your site if you go ahead. The rebuild becomes your homepage.

Is it just a template?

No. It’s built from your practice’s own services, team, hours and booking setup, on a structure designed for orthodontic practices. Joseph reviews every decision before it reaches you, and the video explains each one.

Do I have to talk to anyone?

No. You get the rebuild and the video by email and watch in your own time. If you’d rather talk, Joseph’s number is at the bottom of the page.

What happens to the rebuild if I say no?

Nothing. Keep the ideas and use them however you like. The preview link closes after 7 days, and we don’t publish it or show it to anyone without your permission.

We already have a web developer. Does that matter?

Not for the rebuild. You can use it to see what’s possible before deciding who builds it. If you go ahead with us, we handle the move and your developer doesn’t need to be involved.

Going ahead

Will it work with our practice software?

Book Online goes to the booking page you already use, from systems like Core Practice, Dentally, EXACT or Praktika. We confirm how yours connects before you approve your design.

How much work is this for me?

Send your address, watch a two-minute video, say yes or no. If yes, forward the logins we ask for. We do the rest, including talking to your current host or booking provider if something needs untangling.

What happens to my current site?

Nothing, for 30 days. It stays live on its existing host so it’s there if you want it back. After that you can cancel the old hosting, or we’ll do it with you.

Will I lose my Google rankings?

We map every page on your old site to the right page on the new one before we switch, so links and search results keep landing somewhere sensible. Rankings move for all sorts of reasons, but a redirect map is what stops a move from being one of them.

What if I don’t like it once it’s live?

Say so within 30 days. We point your domain back at your old site, refund your website fees in full, and stop the care plan. No form, no reason required.

What’s the catch with the 12 months?

The first year pays off the build in monthly instalments, so there’s no large upfront cost. After 12 months the price drops to the care rate. If you leave early, you pay out the build that remains, and we hand over your content and design files.

Who owns the site?

Your domain, content and photos are yours from the start. The site runs on our platform, which is how it stays fast, secure and looked after. Once the build is paid off, at month 12 or up front, we’ll export everything whenever you ask.