For independent physiotherapy practices in Australia

Your physio homepage, rebuilt free in two business days.

Send us your web address. We rebuild your current homepage, and Joseph records a two-minute video walking you through every change. Watch it when it suits you, then decide.

Free. No card, no deposit, no sales call. See the thinking

Book, or call. Nothing else. The solid button books online. The outlined one rings the front desk.

Wired into the systems practices like yours already run

All Integrations

Three steps. Only the last one costs anything.

Your practice’s web address

Day 0. Free

Send your address.

Your website or Google Business Profile, plus your email.
Two business days later. Free

See your homepage rebuilt, with Joseph’s walkthrough.

The link stays live for 14 days.
Only if you go ahead. From $249 a month

Decide on the full site.

Say yes and we do the rest. Your first month is charged when you approve the design. Live within 14 days of sign-off, or that month back.

What we look at for a physio practice.

The details are different for every profession.

Why it’s free

It’s the quickest way for you to judge our work, and it’s the first step of building your site anyway. If you go ahead, the rebuild becomes your homepage.

Your team
Your physios introduced, so people can choose who they’d like to see.
Conditions and services
Conditions and services named the way people search for them.
Local details
Hours, location and services that match your Google listing.
Fees and referrals
Fees, health fund claiming and referral requirements in one place.
Online booking
Book online going straight into the diary you already run.

Google gets them to your site. This is what keeps them there.

Scroll to watch a homepage rebuilt, then see why each piece is where it is.

An illustrative before. The practice is fictional.Marrickville Physio is a fictional practice. Open the Live Example (opens in a new tab)

Before

Built for a desktop. Opened on a phone.
- The whole page shrinks to fit the screen, so nothing can be read without zooming.
- The phone number is there, but far too small to tap.
- Booking means finding a contact form link in the third column.
Two business days later

The same practice, rebuilt.

What was worth keeping is kept. Everything else is rebuilt around it.
No referral, said early

Station, no referral, and “most days we can see you today”.
- “You don’t need a referral” is physio’s single most common objection. It sits above the fold on purpose.
- Suburb and landmark for local intent.
- Written at a grade 6 to 8 reading level, in “you” voice. Health pages convert best there.
The next appointment

“Next available: today 10:20am”, from the booking calendar.
- The page answers “how fast can I see you” with a real time, not a promise.
- On the live site this pulls from Cliniko, Nookal or Halaxy.
- The slot they just saw is waiting when they tap Book.
One real photograph

One real photo of the actual physio, captioned. Or none.
- People skip stock photos. The caption says this one is real.
- Landscape, about a third of the screen. A portrait photo eats half of it.
- No carousel and no hero video: the page has to load fast on mobile data.
Questions, in order of worry

Six questions, in the order patients worry about them.
- Cost and rebates first, because cost is the top anxiety. Then referral, will it hurt, how soon, what to bring, how many visits.
- Accordions keep the page short: six lines to scan, not six paragraphs.
- “Will it hurt?” is answered honestly, and the section invites a call: “We don’t mind.”
Booking, without leaving

Book and Call stay in reach. Booking opens in a sheet, not on another site.
- Once the hero buttons scroll away, a bar holding Book and Call takes the thumb zone.
- Pick a physio, a day and a time. Taken times are crossed out, not hidden.
- Then name and mobile only. Confirmation comes by text, because patients trust a text over an email they’ll never open.
Fast on mobile data

The whole page, five photos included, weighs about 280 KB.
- 53% of mobile visits abandon past three seconds. This one loads in well under that.
- 17px body text, tap targets 44px and up, no pop-ups on arrival, reduced motion respected.
- Atkinson Hyperlegible for body copy, designed for low-vision readers, which suits an older patient base.

Built to Ahpra’s advertising rules. Every site is built with Ahpra’s advertising guidelines in mind: no patient testimonials, careful wording on condition pages, and practitioner titles written correctly, including the restricted words “specialist” and “specialises in”.

Open the Live Example (opens in a new tab)Read the Advertising Guides

If you go ahead.

The rebuild is free. These are the plans for the finished site, and the price drops after 12 months.

Pricing, in Full

Single Page

For a solo physio or a new practice

$249a month

Then $89 a month after 12 months

One considered page
2 edits a month

Year one: $2,988 + GST

Most clinics choose this

Full Site

For a clinic with a team and core services to introduce

$349a month

Then $109 a month after 12 months

Home, about, contact and three service pages
3 edits a month

Year one: $4,188 + GST

Full Site + Search Pages

For a clinic with more services to explain

$449a month

Then $129 a month after 12 months

Everything in Full Site
Up to 10 treatment pages, chosen by you
4 edits a month, with priority turnaround

Year one: $5,388 + GST

Every plan is wired into your booking system, with hosting, security, backups, call tracking and a performance dashboard. Prices exclude GST.

The fine print, up front.

Five promises, in writing, before you decide anything.

Live within 14 days of sign-off, or your first month back.
Nothing to pay until you’ve approved your design.
Your old site stays up for 30 days after. Switch back for any reason and your website fees are refunded in full.
A 12-month term, then the care rate. Leave early by paying out the remaining build.
Your domain, content and photos are yours from day one.

Joseph AlzeinFounder, bdog

Read the Full Terms

Switching in

You forward two or three logins: your domain, your booking system, and your current host if you have one. We move the content, wire the booking system, set up redirects so Google keeps sending people to the right pages, and put it live. Your part is under an hour, total.

Switching back

Your old site stays where it is for 30 days after the new one goes live. If you’d rather have it back, for any reason, tell us and we point your domain at it the same day. You’re refunded in full and the care plan stops.

The advertising rules

Built to Ahpra’s advertising rules.

Every site is built with Ahpra’s advertising guidelines in mind.

Read the Advertising Guides

No patient testimonials
Your Google rating can go on the site. Reviews that describe someone’s treatment stay on Google.
Careful wording on condition pages
Practitioner titles written correctly
Including the restricted words “specialist” and “specialises in”.
Anything that needs your judgement is flagged for you to approve

You stay responsible for what your practice advertises, and we make it easier to get right.

Questions.

The ones clinics ask before they send their address.

Something else? Call Joseph on 0452 424 845.

All Questions, Answered

The free rebuild

Why is it free?

It’s the fastest way for you to judge our work without committing to anything, and it’s step one of your site if you go ahead. The rebuild becomes your homepage.

Is it just a template?

No. It’s built from your practice’s own services, team, hours and booking setup, on a structure we’ve tested for physio practices. Joseph reviews every decision before it reaches you, and the video explains each one.

Do I have to talk to anyone?

No. You get the rebuild and the video by email and watch in your own time. If you’d rather talk, Joseph’s number is at the bottom of the page.

What happens to the rebuild if I say no?

Nothing. Keep the ideas and use them however you like. The preview link closes after 14 days, and we don’t publish it or show it to anyone without your permission.

We already have a web developer. Does that matter?

Not for the rebuild. Plenty of practices use it to see what’s possible before deciding who builds it. If you go ahead with us, we handle the move and your developer doesn’t need to be involved.

Going ahead

Will it work with our booking system?

Yes. We wire your book-now button into Cliniko, Nookal, Halaxy, Zanda, Splose or coreplus, so nothing changes for your front desk. We confirm the setup before you approve the build.

How much work is this for me?

Send your address, watch a two-minute video, say yes or no. If yes, forward the logins we ask for. We do the rest, including talking to your current host or booking provider if something needs untangling.

What happens to my current site?

Nothing, for 30 days. It stays live on its existing host so it’s there if you want it back. After that you can cancel the old hosting, or we’ll do it with you.

Will I lose my Google rankings?

We map every page on your old site to the right page on the new one before we switch, so links and search results keep landing somewhere sensible. Rankings move for all sorts of reasons, but a redirect map is what stops a move from being one of them.

What if I don’t like it once it’s live?

Say so within 30 days. We point your domain back at your old site, refund your website fees in full, and stop the care plan. No form, no reason required.

What’s the catch with the 12 months?

The first year pays off the build in monthly instalments, so there’s no large upfront cost. After 12 months the price drops to the care rate. If you leave early, you pay out the build that remains, and we hand over your content and design files.

Who owns the site?

Your domain, content and photos are yours from the start. The site runs on our platform, which is how it stays fast, secure and looked after. After month 12 we’ll export everything whenever you ask.