For independent optometry practices in Australia

Your optometry practice homepage, rebuilt free in two business days.

Send us your web address. We rebuild your current homepage, and Joseph records a two-minute video walking you through every change. Watch it when it suits you, then decide.

Free. No card, no deposit. See the thinking

Example homepage for Paperbark Lane Eyecare, a fictional optometry practice in Boronia

Works with the systems practices like yours already run

All Integrations

Logos belong to their owners. bdog isn’t affiliated with or endorsed by any of these companies.

Three steps. Only the last one costs anything.

Your web address

Day 0. Free

Send your address.

Your website or Google Business Profile, your email and mobile, and a few taps about what you want.
Two business days later. Free

See your homepage rebuilt, with Joseph’s walkthrough.

The link stays live for 7 days.
Within 7 days. From $249 a month +GST

Decide on the full site.

Say yes and we do the rest. Your first month is charged when you approve the design. Live within 14 days of sign-off, or that month back.

What we look at for an optometry practice.

The details are different for every profession.

Why it’s free

It’s the quickest way for you to judge our work, and it’s the first step of building your site anyway. If you go ahead, the rebuild becomes your homepage.

Eye test or eyewear
Eye tests and glasses as two clear routes, so nobody books the wrong visit.
Fees and rebates
Your fee, and who Medicare covers and how often, in plain words.
Urgent eye problems
Sudden changes in vision sent to the phone, not a booking form.
Appointment types
Children, contact lenses and dry eye booked as the visits they are.
Easy to read
Large, high contrast text for people who came because they can’t see well.

Two jobs, one shopfront. The site keeps them apart.

Scroll to watch a homepage rebuilt, then see why each piece is where it is.

An illustrative old homepage for Paperbark Lane Eyecare, a fictional optometry practice in Boronia, before the rebuild

An illustrative before. The practice is fictional.Paperbark Lane Eyecare is a fictional practice. Open the Live Example (opens in a new tab)

Before

A stock theme with the business’s name on it.
- The first screen is a stock photo and the word Welcome.
- Booking is somewhere inside the menu.
- The phone number and the hours are at the very bottom of the page.
Two business days later

The same business, rebuilt.

What was worth keeping is kept. Everything else is rebuilt around it.
Eye test, or glasses

Two jobs share the shopfront. The two lenses split them.
- An eye test and a new pair of glasses are different visits, with different people and different payments.
- In the first screen, the two lenses of a big pair of spectacles are the two doors, Eye tests and Glasses and contact lenses, so each visitor goes the right way before they meet a form.
- On a phone they sit side by side, right above the booking button.
Urgent, by phone

A sudden change in vision doesn’t get a booking form.
- Pain, an injury or sudden loss of vision goes straight to a call while the practice is open.
- After hours, the same spot says where to go instead.
- The form never pretends to be watched around the clock.
The fee, worked out

The fee, and what Medicare covers.
- The full fee comes first, then who Medicare covers and how often, set like a prescription slip.
- No rebate figure sits on the card, so it never goes out of date. The practice gives the current amount when you book.
- Glasses are priced separately, because Medicare doesn’t cover them.
Your prescription

It’s yours. Take it anywhere.
- Patients can have their prescription at the end of the consultation, at no extra fee, once it’s paid for or billed.
- Saying so up front is the strongest trust signal an optometry site can give.
- It separates the eye test from the shop, which is exactly what people worry about.
Bigger text

Some visitors came because they can’t see well.
- A text size control in the menu and the footer makes the whole page larger, and remembers the choice.
- Body text starts large, with strong contrast, and nothing important lives inside a photo.
- Buttons say what they do, so they still make sense when zoomed.
Who you’ll see

The optometrist, and the person who fits your glasses.
- Optometrists and the optical dispenser are named, with what each one does.
- Qualifications are written in full. Interests are interests, never “specialist”.
- Languages spoken are listed, because they decide who some people book with.

Built for the rules optometrists advertise under. No clinical testimonials, no “specialist” (there’s no specialist registration in optometry), and no prescription medicines named in advertising.

Open the Live Example (opens in a new tab)Read the Advertising Guides

If you go ahead.

The rebuild is free. These are the plans for the finished site, and the price drops after 12 months.

Pricing, in Full

Single Page

For a solo optometrist or a new practice

$249a month +GST

Then $89 a month +GST after 12 months

One long, fast page
Edits when you need them

Year one: $2,988 +GST

Recommended

Full Site

For a practice introducing its optometrists, eye tests and eyewear

$349a month +GST

Then $109 a month +GST after 12 months

Home, about, contact and up to five service pages
Edits when you need them

Year one: $4,188 +GST

Full Site + Treatment Pages

For a practice with children’s vision, contact lens and dry eye care to explain

$449a month +GST

Then $129 a month +GST after 12 months

Everything in Full Site
Up to 15 treatment pages, chosen by you
Next-business-day edits

Year one: $5,388 +GST

Yours to keep. Your domain and content are yours from day one. The design files and a static export of your site are yours at month 12, or as soon as the build is paid out. Terms, clause 13

More than one location? Email hello@bdog.com.au for a quote.

Marketing

Want more people finding you?

From$500a month +GST

Marketing for your business, quoted after a call with Joseph. Ad spend is separate, paid by you straight to Google or Meta.

Call Joseph on 0452 424 845

Or email hello@bdog.com.au and he’ll call you.

What it can cover

Local search: your Google Business Profile
Search optimisation for your website
AI search (GEO): being found in ChatGPT and Google’s AI Overviews
Google Ads
Meta ads, on Facebook and Instagram
Blogs and content

What it can cover

Local search: your Google Business Profile
Search optimisation for your website
AI search (GEO): being found in ChatGPT and Google’s AI Overviews
Google Ads
Meta ads, on Facebook and Instagram
Blogs and content

Your marketing dashboard, free

All your tracking in one place: Google Analytics, Search Console, Google Ads, Meta, your Google Business Profile and counted calls, once you give us access.

Month to month, with 30 days’ notice to stop. We tell you what we’d do and what it costs before anything starts.

The fine print, up front.

Five promises, in writing, before you decide anything.

Live within 14 days of sign-off, or your first month back.
Nothing to pay until you’ve approved your design.
Your old site stays up for 30 days after. Switch back for any reason and your website fees are refunded in full.
Leave any time on 14 days’ notice, paying only the build instalments left.
Your domain, content and photos are yours from day one.

Joseph AlzeinFounder, bdog

Read the Full Terms

Switching in

You forward two or three logins: your domain, your current host, and your booking or enquiry system if you use one. We move the content, connect that system, set up redirects so Google keeps sending people to the right pages, and put it live. Your part is under an hour, total.

Switching back

Your old site stays where it is for 30 days after the new one goes live. If you’d rather have it back, for any reason, tell us and we point your domain at it the same day. You’re refunded in full and the care plan stops.

The advertising rules

Built for the rules optometrists advertise under.

Optometrists are registered under the National Law, so Ahpra’s advertising guidelines apply, along with a few rules that are yours alone.

Read the Advertising Guides

No clinical testimonials
Your Google rating can go on the site. Reviews that describe someone’s eye care stay on Google.
No “specialist”
Optometry has no specialist registration, so an interest in children’s vision or dry eye is described as just that.
No prescription medicines in the ads
Myopia and dry eye pages describe the care, not a named prescription medicine.
Fees shown as patients pay them
The full fee, the Medicare benefit if they’re eligible, and the gap. Never the rebate on its own.

You stay responsible for what your practice advertises, and we make it easier to get right.

Questions.

The ones clinics ask before they send their address.

Something else? Call Joseph on 0452 424 845.

All Questions, Answered

The free rebuild

Why is it free?

It’s the fastest way for you to judge our work without committing to anything, and it’s step one of your site if you go ahead. The rebuild becomes your homepage.

Is it just a template?

No. It’s built from your practice’s own services, team, hours and booking setup, on a structure designed for optometry practices. Joseph reviews every decision before it reaches you, and the video explains each one.

Do I have to talk to anyone?

No. You get the rebuild and the video by email and watch in your own time. If you’d rather talk, Joseph’s number is at the bottom of the page.

What happens to the rebuild if I say no?

Nothing. Keep the ideas and use them however you like. The preview link closes after 7 days, and we don’t publish it or show it to anyone without your permission.

We already have a web developer. Does that matter?

Not for the rebuild. You can use it to see what’s possible before deciding who builds it. If you go ahead with us, we handle the move and your developer doesn’t need to be involved.

Going ahead

Will it work with our booking system?

Yes. Book Online goes to the booking page you already use, such as MyHealth1st, HotDoc or Halaxy, which connect to practice systems like Optomate and Sunix. We confirm how yours connects before you approve your design, and tell you plainly what it can and can’t do.

How much work is this for me?

Send your address, watch a two-minute video, say yes or no. If yes, forward the logins we ask for. We do the rest, including talking to your current host or booking provider if something needs untangling.

What happens to my current site?

Nothing, for 30 days. It stays live on its existing host so it’s there if you want it back. After that you can cancel the old hosting, or we’ll do it with you.

Will I lose my Google rankings?

We map every page on your old site to the right page on the new one before we switch, so links and search results keep landing somewhere sensible. Rankings move for all sorts of reasons, but a redirect map is what stops a move from being one of them.

What if I don’t like it once it’s live?

Say so within 30 days. We point your domain back at your old site, refund your website fees in full, and stop the care plan. No form, no reason required.

What’s the catch with the 12 months?

The first year pays off the build in monthly instalments, so there’s no large upfront cost. After 12 months the price drops to the care rate. If you leave early, you pay out the build that remains, and we hand over your content and design files.

Who owns the site?

Your domain, content and photos are yours from the start. The site runs on our platform, which is how it stays fast, secure and looked after. Once the build is paid off, at month 12 or up front, we’ll export everything whenever you ask.