For independent health practices and care providers in Australia

Healthcare website design, one profession at a time.

A GP clinic, a speech pathologist and a home care provider don’t need the same homepage. The people they serve ask different questions, and the rules on what each can say are set by different bodies. Send your web address and see yours rebuilt free in two business days.

Free. No card, no deposit. Pick your profession

Pick your profession.

Each page has a working homepage for a fictional practice, and the reason behind every part of it.

Three steps. Only the last one costs anything.

Your web address

Day 0. Free

Send your address.

Your website or Google Business Profile, your email and mobile, and a few taps about what you want.
Two business days later. Free

See your homepage rebuilt, with Joseph’s walkthrough.

The link stays live for 7 days.
Within 7 days. From $249 a month +GST

Decide on the full site.

Say yes and we do the rest. Your first month is charged when you approve the design. Live within 14 days of sign-off, or that month back.

The advertising rules

The rules change from one profession to the next.

Some professions are registered through Ahpra and their National Board. Others, like speech pathology, dietetics and exercise physiology, are self-regulated through their professional bodies, and NDIS and aged care providers answer to their own commissions. This is who sets the rules for each, and what they change on a homepage.

Profession	Who sets the rules	What it changes on the site
Dental	Ahpra and the Dental Board	No testimonials or outcome promises, and specialist titles only for registered specialists.
Orthodontists	Ahpra and the Dental Board	“Orthodontist” only for registered specialists, no testimonials, and before-and-afters taken the same way.
Denture clinics	Ahpra and the Dental Board	“Dental prosthetist” used correctly (never prosthodontist), no testimonials, and prices by upper, lower, pair or partial.
Optometrists	Ahpra and the Optometry Board	No clinical testimonials, no “specialist” (optometry has no specialist registration), and no prescription medicines in the ads.
Audiology and hearing	Self-regulated: Audiology Australia and the industry code	No testimonials about clinical results or device performance, no “free” government devices, and never “TGA approved”.
Physio	Ahpra and the Physiotherapy Board	No patient testimonials, careful wording on condition pages, and the word “specialist” kept for those entitled to it.
Chiropractic and Osteopathy	Ahpra and the Chiropractic or Osteopathy Board	Audited more closely than most: conditions described within what the Board allows, and “Dr” always paired with the profession.
Podiatry	Ahpra and the Podiatry Board	No testimonials or cure claims, and surgical titles only for practitioners registered to use them.
Speech pathology	Self-regulated: Speech Pathology Australia (Certified Practising Speech Pathologist)	No testimonials or reviews, no “expert” or “specialist”, and written consent for any client photo.
Occupational therapy	Ahpra and the Occupational Therapy Board	Occupational therapist is a protected title, no specialist claims, no testimonials, and each funding path kept apart.
Dietitians and nutritionists	Self-regulated: Dietitians Australia (Accredited Practising Dietitian)	No testimonials about clinical care, no before-and-after photos, and the APD credential used correctly.
Exercise physiology	Self-regulated: ESSA (Accredited Exercise Physiologist)	AES AEP written correctly; testimonials only where no regulated health practitioner works alongside.
Remedial massage	Self-regulated: state health care worker codes and association codes (such as AMT)	No promotional testimonials, no cure claims, and health fund rebates described as depending on the policy.
Psychology	Ahpra and the Psychology Board	No client testimonials or case studies, and endorsement titles like “clinical psychologist” only where they’re held.
Counselling	Not registered under the National Law; professional bodies such as PACFA	Testimonials can be used, with permission, but nothing may imply psychologist status or Medicare eligibility.
GP and medical centres	Ahpra and the Medical Board	No testimonials, “specialist” only as “specialist general practitioner”, and billing described the way Medicare allows.
Specialists and surgeons	Ahpra and the Medical Board	Specialist titles only for the registered specialty, no testimonials, and fees shown with the Medicare benefit.
Cosmetic and Skin	Ahpra, its Boards, and the TGA	Since September 2025: no product names, no injectable price lists, no testimonials.
Naturopaths	Self-regulated: state health care worker codes and the shared naturopathy associations’ code	No cure claims, product advertising kept within TGA rules, and health fund cover described as depending on the policy.
Acupuncture	Ahpra and the Chinese Medicine Board	Acupuncturist is a protected title, no testimonials, no “specialist”, and Medicare only when a doctor provides it.
NDIS providers	NDIS Quality and Safeguards Commission (NDIS Code of Conduct)	No “NDIS approved” or official logos without permission, rates as the NDIS sets them, and no sign-up gifts.
Aged and home care	Aged Care Quality and Safety Commission (Aged Care Act 2024)	Most-charged prices published on the site, budget and contribution kept apart, and rights and complaints in reach.
Vet	State veterinary boards, not Ahpra	Clients’ own words can go on the site, but prescription medicines can’t be advertised to the public.

Dental

Who sets the rules: Ahpra and the Dental Board
What it changes on the site: No testimonials or outcome promises, and specialist titles only for registered specialists.

The page for dental

Orthodontists

Who sets the rules: Ahpra and the Dental Board
What it changes on the site: “Orthodontist” only for registered specialists, no testimonials, and before-and-afters taken the same way.

The page for orthodontists

Denture clinics

Who sets the rules: Ahpra and the Dental Board
What it changes on the site: “Dental prosthetist” used correctly (never prosthodontist), no testimonials, and prices by upper, lower, pair or partial.

The page for denture clinics

Optometrists

Who sets the rules: Ahpra and the Optometry Board
What it changes on the site: No clinical testimonials, no “specialist” (optometry has no specialist registration), and no prescription medicines in the ads.

The page for optometrists

Audiology and hearing

Who sets the rules: Self-regulated: Audiology Australia and the industry code
What it changes on the site: No testimonials about clinical results or device performance, no “free” government devices, and never “TGA approved”.

The page for audiology and hearing

Physio

Who sets the rules: Ahpra and the Physiotherapy Board
What it changes on the site: No patient testimonials, careful wording on condition pages, and the word “specialist” kept for those entitled to it.

The page for physio

Chiropractic and Osteopathy

Who sets the rules: Ahpra and the Chiropractic or Osteopathy Board
What it changes on the site: Audited more closely than most: conditions described within what the Board allows, and “Dr” always paired with the profession.

The page for chiropractic and osteopathy

Podiatry

Who sets the rules: Ahpra and the Podiatry Board
What it changes on the site: No testimonials or cure claims, and surgical titles only for practitioners registered to use them.

The page for podiatry

Speech pathology

Who sets the rules: Self-regulated: Speech Pathology Australia (Certified Practising Speech Pathologist)
What it changes on the site: No testimonials or reviews, no “expert” or “specialist”, and written consent for any client photo.

The page for speech pathology

Occupational therapy

Who sets the rules: Ahpra and the Occupational Therapy Board
What it changes on the site: Occupational therapist is a protected title, no specialist claims, no testimonials, and each funding path kept apart.

The page for occupational therapy

Dietitians and nutritionists

Who sets the rules: Self-regulated: Dietitians Australia (Accredited Practising Dietitian)
What it changes on the site: No testimonials about clinical care, no before-and-after photos, and the APD credential used correctly.

The page for dietitians and nutritionists

Exercise physiology

Who sets the rules: Self-regulated: ESSA (Accredited Exercise Physiologist)
What it changes on the site: AES AEP written correctly; testimonials only where no regulated health practitioner works alongside.

The page for exercise physiology

Remedial massage

Who sets the rules: Self-regulated: state health care worker codes and association codes (such as AMT)
What it changes on the site: No promotional testimonials, no cure claims, and health fund rebates described as depending on the policy.

The page for remedial massage

Psychology

Who sets the rules: Ahpra and the Psychology Board
What it changes on the site: No client testimonials or case studies, and endorsement titles like “clinical psychologist” only where they’re held.

The page for psychology

Counselling

Who sets the rules: Not registered under the National Law; professional bodies such as PACFA
What it changes on the site: Testimonials can be used, with permission, but nothing may imply psychologist status or Medicare eligibility.

The page for counselling

GP and medical centres

Who sets the rules: Ahpra and the Medical Board
What it changes on the site: No testimonials, “specialist” only as “specialist general practitioner”, and billing described the way Medicare allows.

The page for gp and medical centres

Specialists and surgeons

Who sets the rules: Ahpra and the Medical Board
What it changes on the site: Specialist titles only for the registered specialty, no testimonials, and fees shown with the Medicare benefit.

The page for specialists and surgeons

Cosmetic and Skin

Who sets the rules: Ahpra, its Boards, and the TGA
What it changes on the site: Since September 2025: no product names, no injectable price lists, no testimonials.

The page for cosmetic and skin

Naturopaths

Who sets the rules: Self-regulated: state health care worker codes and the shared naturopathy associations’ code
What it changes on the site: No cure claims, product advertising kept within TGA rules, and health fund cover described as depending on the policy.

The page for naturopaths

Acupuncture

Who sets the rules: Ahpra and the Chinese Medicine Board
What it changes on the site: Acupuncturist is a protected title, no testimonials, no “specialist”, and Medicare only when a doctor provides it.

The page for acupuncture

NDIS providers

Who sets the rules: NDIS Quality and Safeguards Commission (NDIS Code of Conduct)
What it changes on the site: No “NDIS approved” or official logos without permission, rates as the NDIS sets them, and no sign-up gifts.

The page for ndis providers

Aged and home care

Who sets the rules: Aged Care Quality and Safety Commission (Aged Care Act 2024)
What it changes on the site: Most-charged prices published on the site, budget and contribution kept apart, and rights and complaints in reach.

The page for aged and home care

Vet

Who sets the rules: State veterinary boards, not Ahpra
What it changes on the site: Clients’ own words can go on the site, but prescription medicines can’t be advertised to the public.

The page for vet

Every page is written with your profession’s rules in mind, and anything that needs your judgement is flagged for you to approve. You stay responsible for what your practice advertises.

Read the Advertising Guides

If you go ahead.

The rebuild is free. These are the plans for the finished site, and the price drops after 12 months.

Pricing, in Full

Single Page

For a sole trader or a new business

$249a month +GST

Then $89 a month +GST after 12 months

One long, fast page
Edits when you need them

Year one: $2,988 +GST

Recommended

Full Site

For a team with core services to introduce

$349a month +GST

Then $109 a month +GST after 12 months

Home, about, contact and up to five service pages
Edits when you need them

Year one: $4,188 +GST

Full Site + Treatment Pages

For a business with more services to explain

$449a month +GST

Then $129 a month +GST after 12 months

Everything in Full Site
Up to 15 treatment pages, chosen by you
Next-business-day edits

Year one: $5,388 +GST

Yours to keep. Your domain and content are yours from day one. The design files and a static export of your site are yours at month 12, or as soon as the build is paid out. Terms, clause 13

More than one location? Email hello@bdog.com.au for a quote.

Marketing

Want more people finding you?

From$500a month +GST

Marketing for your business, quoted after a call with Joseph. Ad spend is separate, paid by you straight to Google or Meta.

Call Joseph on 0452 424 845

Or email hello@bdog.com.au and he’ll call you.

What it can cover

Local search: your Google Business Profile
Search optimisation for your website
AI search (GEO): being found in ChatGPT and Google’s AI Overviews
Google Ads
Meta ads, on Facebook and Instagram
Blogs and content

What it can cover

Local search: your Google Business Profile
Search optimisation for your website
AI search (GEO): being found in ChatGPT and Google’s AI Overviews
Google Ads
Meta ads, on Facebook and Instagram
Blogs and content

Your marketing dashboard, free

All your tracking in one place: Google Analytics, Search Console, Google Ads, Meta, your Google Business Profile and counted calls, once you give us access.

Month to month, with 30 days’ notice to stop. We tell you what we’d do and what it costs before anything starts.

Questions.

The ones clinics ask before they send their address.

Something else? Call Joseph on 0452 424 845.

All Questions, Answered

My profession isn’t on the list. Can you still help?

If you run an independent health practice in Australia, yes. Choose “Another health practice” in the request and say what you do. Joseph checks the advertising rules for your profession before he starts.

Is every site the same template in a different colour?

No. Each example was designed for its profession: what sits on the first screen, which sections follow and in what order come from what that profession’s patients look for. Your rebuild starts from your own practice, not from the example.

What if my practice offers more than one kind of care?

That’s common, and the site is built around how your patients choose: by service, by practitioner, or by problem. Where your practitioners’ professions have different rules, each page follows the rules for the people it describes.

Can my site show our Google reviews?

Your star rating can. For professions registered through Ahpra, reviews that talk about someone’s symptoms, treatment or results count as testimonials, and they can’t be used in your advertising, your own website included. Comments about parking, booking or friendly staff are a different matter. Some self-regulated professions apply the same rule through their own code, so we check yours before adding any.

We’re not registered with Ahpra. Do the rules still apply?

Some of them do. Consumer law and the Privacy Act apply to every health business, and each state has a code of conduct for health workers who aren’t registered. In NSW, for example, that code and a complaints notice must be shown at your premises or, if you have a website, on it. Your professional body may add its own rules, and the site is built to all of them.

How do you show fees when Medicare or a fund pays part?

As three figures: your full fee, the benefit, and the gap the person pays. Bulk billing means you accept the Medicare benefit as full payment, so the page never calls a service bulk billed when there’s a charge on top. What a health fund or an NDIS plan pays depends on the person’s cover or plan, and the page says so rather than promising an amount.

Do you work with practices outside Sydney?

Yes. bdog works with practices across Australia. Everything happens online: you send your address, watch the walkthrough video, and talk it through with Joseph.