For independent financial planners in Australia

Your financial planning homepage, rebuilt free in two business days.

Send us your web address. We rebuild your current homepage, and Joseph records a two-minute video walking you through every change. Watch it when it suits you, then decide.

Free. No card, no deposit. See the thinking

Example homepage for Derwent Lane Financial Planning, a fictional financial planning practice in Hobart

Three steps. Only the last one costs anything.

Your web address

Day 0. Free

Send your address.

Your website or Google Business Profile, your email and mobile, and a few taps about what you want.
Two business days later. Free

See your homepage rebuilt, with Joseph’s walkthrough.

The link stays live for 7 days.
Within 7 days. From $249 a month +GST

Decide on the full site.

Say yes and we do the rest. Your first month is charged when you approve the design. Live within 14 days of sign-off, or that month back.

What we look at for a financial planning practice.

The details are different for every profession.

Why it’s free

It’s the quickest way for you to judge our work, and it’s the first step of building your site anyway. If you go ahead, the rebuild becomes your homepage.

What advice costs
The advice, putting it in place, ongoing service and product fees, apart.
The adviser, checkable
Named, with the licensee and a link to the register.
How advice works
A first meeting, written advice, then a decision.
Ongoing service
What it includes, and that it’s a choice.
Words that are restricted
No “independent” or “non-aligned” unless every condition is met.

A site that shows what advice costs before anyone asks.

Scroll to watch a homepage rebuilt, then see why each piece is where it is.

An illustrative old homepage for Derwent Lane Financial Planning, a fictional financial planning practice in Hobart, before the rebuild

An illustrative before. The practice is fictional.Derwent Lane Financial Planning is a fictional practice. Open the Live Example (opens in a new tab)

Before

Built for a desktop. Opened on a phone.
- The whole page shrinks to fit the screen, so nothing can be read without zooming.
- The phone number is there, but far too small to tap.
- Booking means finding a contact form link in the third column.
Two business days later

The same business, rebuilt.

What was worth keeping is kept. Everything else is rebuilt around it.
Cost layers, shown

What advice costs, layer by layer.
- A quiet stacked bar separates the advice, putting it in place, ongoing service and product fees.
- Each layer opens into what it covers and how it’s charged.
- The layers recur in the process.
The first meeting

What it is, and what it costs.
- The first meeting is described plainly.
- Its cost is stated before booking.
- What to bring is listed.
How advice works

Written advice before anything is put in place.
- The steps run from a first meeting to written advice to a decision.
- Nothing is put in place before the client agrees.
- Implementation is priced apart from the advice.
Ongoing service

What it includes, and that it’s a choice.
- What ongoing service includes is listed.
- It’s presented as optional.
- Its yearly cost is shown as a total.
Paying from super

Only with written consent.
- Paying advice fees from super is explained in plain words.
- Written consent is required, and the page says so.
- Nothing calls the fee tax deductible.
The adviser, checkable

Named, with the licensee and the register.
- The authorised adviser is named with the licensee.
- A link to the Financial Advisers Register sits beside them.
- No restricted words, and no promised returns.

Written inside the rules financial advisers work under. Every site names the authorised adviser and the licensee, links to the register, and shows what advice costs in layers before anything goes ahead.

Open the Live Example (opens in a new tab)Read the Advertising Guides

If you go ahead.

The rebuild is free. These are the plans for the finished site, and the price drops after 12 months.

Pricing, in Full

Single Page

For a sole adviser

$249a month +GST

Then $89 a month +GST after 12 months

One long, fast page
Edits when you need them

Year one: $2,988 +GST

Recommended

Full Site

For a practice introducing its advisers and how advice works

$349a month +GST

Then $109 a month +GST after 12 months

Home, about, contact and up to five service pages
Edits when you need them

Year one: $4,188 +GST

Full Site + Service Pages

For a practice with retirement, super, insurance and ongoing-service pages to explain

$449a month +GST

Then $129 a month +GST after 12 months

Everything in Full Site
Up to 15 service pages, chosen by you
Next-business-day edits

Year one: $5,388 +GST

Yours to keep. Your domain and content are yours from day one. The design files and a static export of your site are yours at month 12, or as soon as the build is paid out. Terms, clause 13

More than one location? Email hello@bdog.com.au for a quote.

Marketing

Want more people finding you?

From$500a month +GST

Marketing for your business, quoted after a call with Joseph. Ad spend is separate, paid by you straight to Google or Meta.

Call Joseph on 0452 424 845

Or email hello@bdog.com.au and he’ll call you.

What it can cover

Local search: your Google Business Profile
Search optimisation for your website
AI search (GEO): being found in ChatGPT and Google’s AI Overviews
Google Ads
Meta ads, on Facebook and Instagram
Blogs and content

What it can cover

Local search: your Google Business Profile
Search optimisation for your website
AI search (GEO): being found in ChatGPT and Google’s AI Overviews
Google Ads
Meta ads, on Facebook and Instagram
Blogs and content

Your marketing dashboard, free

All your tracking in one place: Google Analytics, Search Console, Google Ads, Meta, your Google Business Profile and counted calls, once you give us access.

Month to month, with 30 days’ notice to stop. We tell you what we’d do and what it costs before anything starts.

The fine print, up front.

Five promises, in writing, before you decide anything.

Live within 14 days of sign-off, or your first month back.
Nothing to pay until you’ve approved your design.
Your old site stays up for 30 days after. Switch back for any reason and your website fees are refunded in full.
Leave any time on 14 days’ notice, paying only the build instalments left.
Your domain, content and photos are yours from day one.

Joseph AlzeinFounder, bdog

Read the Full Terms

Switching in

You forward two or three logins: your domain, your current host, and your booking or enquiry system if you use one. We move the content, connect that system, set up redirects so Google keeps sending people to the right pages, and put it live. Your part is under an hour, total.

Switching back

Your old site stays where it is for 30 days after the new one goes live. If you’d rather have it back, for any reason, tell us and we point your domain at it the same day. You’re refunded in full and the care plan stops.

The advertising rules

Written inside the rules financial advisers work under.

Financial advice is licensed: advisers act under an AFS licence and appear on ASIC’s Financial Advisers Register, and words like “independent” are restricted by law.

Read the Advertising Guides

The adviser and licensee named
With a link to the Financial Advisers Register.
No restricted words
No “independent” or “non-aligned” unless every condition is met.
Costs in layers
Advice, implementation, ongoing service and product fees, apart.
No promised returns
Benefits, risks and limits in balance.

You stay responsible for what your practice advertises, and we make it easier to get right.

Questions.

The ones firms ask before they send their address.

Something else? Call Joseph on 0452 424 845.

All Questions, Answered

The free rebuild

Why is it free?

It’s the fastest way for you to judge our work without committing to anything, and it’s step one of your site if you go ahead. The rebuild becomes your homepage.

Is it just a template?

No. It’s built from your practice’s own services, team, hours and booking setup, on a structure designed for financial planning practices. Joseph reviews every decision before it reaches you, and the video explains each one.

Do I have to talk to anyone?

No. You get the rebuild and the video by email and watch in your own time. If you’d rather talk, Joseph’s number is at the bottom of the page.

What happens to the rebuild if I say no?

Nothing. Keep the ideas and use them however you like. The preview link closes after 7 days, and we don’t publish it or show it to anyone without your permission.

We already have a web developer. Does that matter?

Not for the rebuild. You can use it to see what’s possible before deciding who builds it. If you go ahead with us, we handle the move and your developer doesn’t need to be involved.

Going ahead

Will it work with our CRM?

Enquiries go where your practice already works, into your CRM where it accepts web enquiries, or to your inbox. Nothing sensitive is collected on the site itself, and existing clients get a link to your secure portal. We confirm how yours connects before you approve your design.

How much work is this for me?

Send your address, watch a two-minute video, say yes or no. If yes, forward the logins we ask for. We do the rest, including talking to your current host or booking provider if something needs untangling.

What happens to my current site?

Nothing, for 30 days. It stays live on its existing host so it’s there if you want it back. After that you can cancel the old hosting, or we’ll do it with you.

Will I lose my Google rankings?

We map every page on your old site to the right page on the new one before we switch, so links and search results keep landing somewhere sensible. Rankings move for all sorts of reasons, but a redirect map is what stops a move from being one of them.

What if I don’t like it once it’s live?

Say so within 30 days. We point your domain back at your old site, refund your website fees in full, and stop the care plan. No form, no reason required.

What’s the catch with the 12 months?

The first year pays off the build in monthly instalments, so there’s no large upfront cost. After 12 months the price drops to the care rate. If you leave early, you pay out the build that remains, and we hand over your content and design files.

Who owns the site?

Your domain, content and photos are yours from the start. The site runs on our platform, which is how it stays fast, secure and looked after. Once the build is paid off, at month 12 or up front, we’ll export everything whenever you ask.