Plain-English guides to clinic websites.
What to put on your homepage, what the advertising rules allow, and what it all costs. Written for independent practices in Australia.
All guides
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Planning a websiteWhat a clinic homepage actually needs: the 12-point checklistThe twelve things a clinic homepage has to do on a phone, in order. Phone number, Book Now, hours, suburb, fees, and what to leave off. Free one-pager.
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Rules and privacyThe Ahpra-safe website copy checklistThe 22 things to check before your clinic website goes live. Testimonials, “Dr”, “specialist”, before-and-afters, offers. Plain English, no jargon.
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Costs and ownershipWhat a clinic website costs in Australia, with the three-year totalDIY, template, custom, subscription. What each costs up front, what it costs to keep, and the three-year total. With our own prices in the table, in full.
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BookingsHow to add online bookings to your clinic website: every system, one pageCliniko, Halaxy, Nookal, Zanda, HotDoc, Jane and 10 more. Where the code lives, embed vs button, how to track bookings, and the fee you avoid by doing it.
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Getting foundGoogle Business Profile for clinics: the 14-field checklistHow to set up and rank a clinic’s Google Business Profile. Practice vs practitioner profiles, the category that matters most, and the 2026 review rules.
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Rules and privacyCan I ask patients for Google reviews? The Ahpra rules in plain EnglishYes, you can ask. Here’s how to do it inside Ahpra’s rules, what you can never offer, why Facebook reviews are different, and what to do with a bad one.
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Costs and ownershipMedicare, NDIS and DVA: what to put on your clinic website, and what not toWhat to say about Medicare rebates, NDIS registration, DVA cards and health funds on a clinic site. Current rules, current figures, and wording you can adapt.
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BookingsCliniko vs Halaxy vs Nookal vs Zanda (plus Splose and Coreplus): the comparison for Australian allied healthSix Australian practice systems compared on pricing, claiming, telehealth, leaving, and the thing most comparisons skip: how each connects to your website.
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Getting foundWhy HotDoc and HealthEngine aren’t enough on their ownWhat HotDoc and HealthEngine do well, what they charge for, what happened in 2025 and 2020, and why your Book Now button should point at your own site.
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Rules and privacyDo you need a privacy policy on your health website? Yes. Here’s what goes in it.Every clinic needs one, whatever its turnover. What the Privacy Act requires, the notice your booking form needs too, the June 2026 tracking pixel determinations, and a skeleton.
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Rules and privacyIs your clinic website legal? Accessibility, WCAG 2.2 and the Disability Discrimination ActThe Disability Discrimination Act applies to your website and has no small business exemption. What WCAG 2.2 AA asks for, how to test in 20 minutes, and what not to buy.
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Rules and privacyBefore-and-after photos on your clinic website: what you can and can’t doThe conditions every before-and-after has to meet, the consent that actually covers advertising, and the tighter rules for cosmetic and dental. Plain English.
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Rules and privacyThe 2 September 2025 cosmetic advertising rules, in plain EnglishWhat the 2 September 2025 higher-risk cosmetic guidelines changed, the TGA rule that bans “anti-wrinkle injections”, and what NSW adds on 5 November 2026.
- Planning a websiteAnatomy of a clinic homepage: 17 decisions and why we made themEvery piece of a clinic homepage rebuilt for the phone, top to bottom, with the decision and the reason behind it.
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