Recommended
Full Site
For a clinic with a team and core services to introduce
$349a month
Then $109 a month after 12 months
- Home, about, contact and up to five service pages
- Edits when you need them
Year one: $4,188 + GST
For independent health practices
See your practice’s new homepage. Before you pay anything.
Send your web address. In two business days, get your homepage rebuilt and a personal video walkthrough from Joseph.
No card, no deposit. Talk to Joseph only if you want to. See how it works
Copper Lane Dental is a fictional practice. See the Dental page
Works with the booking system you already run
Logos belong to their owners. bdog isn’t affiliated with or endorsed by any of these companies.
Fees, funds and emergencies, answered before the phone rings.
Scroll to watch a homepage rebuilt, then see why each piece is where it is.
An illustrative before. The practice is fictional.Copper Lane Dental is a fictional practice. Open the Live Example (opens in a new tab)
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Before
A stock theme with the clinic’s name on it.
- The first screen is a stock photo and the word Welcome.
- Booking is somewhere inside the menu.
- The phone number and the hours are at the very bottom of the page.
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Two business days later
The same practice, rebuilt.
What was worth keeping is kept. Everything else is rebuilt around it.
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The first card
What the practice does, and the health fund line above the fold.
- Check-ups, children’s dentistry, emergencies, implants and orthodontic treatment.
- The practice provides orthodontic treatment. It doesn’t claim an orthodontist.
- Claiming on the spot answers the money question before the scroll starts.
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Google rating
The whole list, unedited and unselected.
- A rating names no symptom, treatment or outcome, so Ahpra’s own testimonial tool doesn’t treat it as a testimonial.
- The concern is selection, so the page shows the aggregate and links straight to the unfiltered profile.
- Review quotes that mention a symptom, a treatment or an outcome stay off the page.
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Emergency route
“In pain today?” with the number on the button.
- Phone first, because an emergency patient calls rather than books.
- Symptom words in patient language: toothache, broken tooth, swelling.
- The emergency exam price is stated, because the second fear after pain is an unknown bill.
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Fees up front
What it costs, in the top third of the page.
- Generic advice buries pricing. Dental is the case where that advice is wrong.
- A firm number reads as more trustworthy than “affordable”, which is also a vague claim.
- HICAPS, preferred provider, CDBS and payment plans each answer a different worry.
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Treatments named plainly
Nine treatments named the way patients say them.
- High-volume tiles get the clicks. High-value tiles pay for the site.
- Each tile is the front door to its own page.
- “Wisdom teeth”, not “third molar extraction”.
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New-patient booking
Book online in about a minute.
- Choose the treatment, the dentist and a time, in that order.
- Everything a front desk needs arrives with the request.
- On a live site this is the practice’s own booking widget, from HotDoc, HealthEngine or the practice software. The next-available time in the hero appears only where that system can publish one.
Built with Ahpra’s advertising guidelines in mind. No patient testimonials, no outcome promises on treatment pages, and specialist titles only for registered specialists.
Three steps. Only the last one costs anything.
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Day 0. Free
Send your address.
Your website or Google Business Profile, your email, and a few taps about what you want.
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Two business days later. Free
See your homepage rebuilt, with Joseph’s walkthrough.
The link stays live for 14 days.
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Only if you go ahead. From $349 a month
Decide on the full site.
Say yes and we do the rest. Your first month is charged when you approve the design. Live within 14 days of sign-off, or that month back.
Nothing to pay until you say yes.
You see your homepage first, pay monthly while the build is paid off, and after 12 months your price drops.
Pricing, in FullFull Site + Treatment Pages
For a clinic with more services to explain
$449a month
Then $129 a month after 12 months
- Everything in Full Site
- Up to 15 treatment pages, chosen by you
- Next-business-day edits
Year one: $5,388 + GST
Every plan links Book Online to your booking system, with hosting, security, backups, counted calls and a performance dashboard. Edits when you need them: email us and it’s done, usually within two business days. New pages and redesigns are quoted first. Prices exclude GST.
More than one location? Email hello@bdog.com.au for a quote.
Questions.
The ones clinics ask before they send their address.
Something else? Call Joseph on 0452 424 845.
The free rebuild
What happens after I send my address?
Within two business days you get your homepage rebuilt for a phone, a two-minute video from Joseph and a short list of what changed.
Do I have to talk to anyone?
No. Everything arrives by email and you watch it in your own time. If you’d rather talk, call Joseph on 0452 424 845.
Will you publish my rebuild?
Only if you say yes. We ask in the email that delivers it. Say no, or say nothing, and it stays between us.
Does it work with my booking system?
Yes. Book Online links to Cliniko, Nookal, Halaxy, Zanda, HotDoc, HealthEngine, Timely, Fresha and more, and to anything else with a booking page. The full list is on our Booking Integrations page.
Going ahead
When am I charged, and how much?
Your first month is charged when you approve your design, then monthly from that date. Plans are $349 or $449 a month ex GST for the first 12 months, then $109 or $129.
What happens at month 12, and can I leave or take my site with me?
At month 12 the build is paid off and your price drops to the care rate. Leave before then by paying out the remaining build. Once the build is paid off, at month 12 or up front, we export your content and hand over your design files whenever you ask.
How much work is this for me?
Send your address, watch a two-minute video, say yes or no. If yes, forward the logins we ask for. We do the rest, including talking to your current host or booking provider if something needs untangling.
What happens to my current site?
Nothing, for 30 days. It stays live on its existing host so it’s there if you want it back. After that you can cancel the old hosting, or we’ll do it with you.
Will I lose my Google rankings?
We map every page on your old site to the right page on the new one before we switch, so links and search results keep landing somewhere sensible. Rankings move for all sorts of reasons, but a redirect map is what stops a move from being one of them.
What if I don’t like it once it’s live?
Say so within 30 days. We point your domain back at your old site, refund your website fees in full, and stop the care plan. No form, no reason required.
See your homepage rebuilt, free.
Send your web address. It lands in two business days.
No card, no deposit. Talk to Joseph only if you want to: 0452 424 845.
