Dental marketing and SEO Dental marketing built to fill the gaps in your book.

New patients choose a dentist on Google in about a minute: the map, the rating, the fees. Joseph works on each of those, written with Ahpra’s advertising guidelines in mind.

The call is free. If marketing isn’t worth it for you yet, Joseph will say so.

Marketing from $449 a month +GST. Month to month. What each part costs

  1. 1Google AdsThe top of the page, from the day it goes live.
  2. 2Google profileThe map and the places under it, where most local customers choose.
  3. 3Blogs and contentThe questions people ask before they’re ready to book.
  4. 4Website SEOThe results under them, and what AI answers say about you.
Example: a made-up practice in Newtown. Each part of the page is won a different way.

How patients choose a dentist.

Five searches bring most new patients to a practice. Each one is won by something different.

  1. emergency dentist open now

    A toothache tonight: they call whoever answers.

    Emergency patients pick from the map by distance and opening hours, and they ring rather than book. Accurate hours, an emergency line on your profile and a page that says what happens on the day decide who gets the call.

    What wins itGoogle profileGoogle Ads

  2. dentist near me

    New to the area: three practices, then the rating.

    Most new patients choose from the three practices on the map, then look at the rating, the photos and how easy it is to book. Steady recent reviews and a complete profile tend to get the tap.

    What wins itGoogle profileLocal SEO

  3. how much is a dental check up

    Price first: they want a number before they ring.

    People search fees before they search names. A fees page with real ranges, the funds you’re preferred with and your payment options answers them, and it’s the page that gets found.

    What wins itWebsite SEOBlogs and content

  4. dental implants cost

    Big treatments are researched for weeks.

    Implants, aligners and veneers are slow, high-value decisions. A page for each, with honest costs and what’s involved, then ads for the people ready to book a consult.

    What wins itWebsite SEOGoogle Ads

  5. preferred provider dentist near me

    The health fund question.

    Patients with extras cover look for a preferred provider. Saying which funds you’re preferred with, and that you claim on the spot, on your site and your profile wins that search.

    What wins itWebsite SEOGoogle profile

Ahpra

Written with Ahpra’s advertising guidelines in mind.

Dental advertising has rules of its own, and plenty of dental marketing ignores them. Everything we write, post and run for you is written with them in mind.

  • Your Google rating shown as a number, never review quotes or a reviews widget.
  • Every patient asked for a review the same way, with nothing offered for one.
  • Review replies that thank people without mentioning their care.
  • Before-and-after photos only where the guidelines allow them, with the details they ask for.
  • Titles like specialist used only for registered specialists.
  • Fees stated in full, and no offers that rush anyone into treatment.

The first three months.

What Joseph would usually do first for a dental practice. The order changes with what he finds before the call.

  1. Weeks 1 to 2

    The map, done properly

    Categories, services, hours and emergency details, real photos, and review requests set up for every patient.

  2. Weeks 2 to 4

    Ads where they pay

    If they fit: emergencies and one high-value treatment, sent to pages built to book them.

  3. Months 2 to 3

    Fees and treatment pages

    A fees page, then a page for each treatment you want more of, written for the suburbs you serve.

  4. Every month

    Reviews and a report

    Every review answered, the map checked from your patients’ streets, and what moved in plain words.

Your website is where the marketing lands.

Every ad, map listing and article sends people to your site. If it doesn’t show fees, funds and a booking button on a phone, the marketing pays for visits that don’t book. If yours needs work, Joseph rebuilds your homepage free first, and you see it before you decide anything.

Dental Website Design

Marketing from $449 a month +GST. Month to month.

Questions.

Something else? Call Joseph on 0452 424 845.

How much does dental marketing cost?

With bdog, from $449 a month +GST for Google profile management. Website SEO is from $1,300 a month, and Google Ads management is from $600 a month plus your ad spend. Joseph quotes the mix for your practice after a 15-⁠minute call.

What is SEO for dentists?

Making your practice the one Google shows when people nearby search for a dentist or a treatment: your Google profile and reviews for the map, and pages on your website for fees, each treatment and the suburbs you serve.

Do Google Ads work for dentists?

They suit emergencies and high-value treatments like implants and aligners, where one new patient covers a lot of clicks. They’re poor value for check-ups in a crowded suburb. Joseph checks what clicks cost in your area before the call.

Can we use patient reviews in our marketing?

Not as testimonials. Ahpra’s guidelines don’t allow them in health advertising. Your Google rating and review count can be shown as a number, with no review text and no link to the reviews.

How long until we see new patients?

Ads can bring calls within days. Google profile fixes can show within weeks. Website SEO usually takes months, and keeps working once it does. Your monthly report shows what’s moving.

We already have a marketing agency. Can you take a look?

Yes. Joseph can look at what you’re getting now before the call. If it’s working, he’ll tell you to keep it.

See who’s taking your new patients.

Book a 15-⁠minute call. Joseph checks your map, your reviews and who ranks above you for ‘dentist near me’ before it.

Questions? Call 0452 424 845.

Book a 15-⁠minute call.

Two quick steps, then pick a time. Before the call Joseph looks at your website, your Google profile and who shows up above you.

  1. 1Your business
  2. 2Your details
  3. 3Pick a time
Which business should Joseph look at?

No website? Paste your Google Maps link instead.

A suburb, a few suburbs or a city.

The Free Homepage Rebuild

Send your web address. Joseph rebuilds your homepage by the next business day and walks you through it on a 15-⁠minute call. For Australian businesses only.

Question 1 of 4

The rebuild is free.