Accountant marketing and SEO SEO for accountants, built to bring clients who stay for years.
Most businesses find their accountant through someone they know, then check you on Google before they ring. Everyone else searches at tax time, or the day an ATO letter arrives. Joseph works on what each of them finds, written with the Tax Practitioners Board’s Code in mind.
The call is free. If marketing isn’t worth it for you yet, Joseph will say so.
Marketing from $449 a month +GST. Month to month. What each part costs
City of Greater Geelong
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Tax Accountant Geelong | Individual and Business Returns
Fixed-fee tax returns including GST. Registered tax agent. Appointments in person or by video.
Places
Hartley Moss Accountants
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Banksia Quay Accounting
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People also ask
How much does an accountant charge for a tax return?
Do I need an accountant for my tax return?
When is the tax return deadline with an accountant?
How do I change accountants?
Tax Return Fees in Geelong | Individuals and Sole Traders | Hartley Moss
What a return costs including GST, what’s included, and what costs extra, like a rental schedule. Registered with the Tax Practitioners Board.
- 1Google AdsThe top of the page, from the day it goes live.
- 2Google profileThe map and the places under it, where most local customers choose.
- 3Blogs and contentThe questions people ask before they’re ready to book.
- 4Website SEOThe results under them, and what AI answers say about you.
How people choose an accountant.
Five searches that bring an accounting practice new clients, and what wins each one.
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accountant near me
Tax time: three practices on the map, then the reviews.
When the searches jump, people choose from the three practices Google shows nearby, by the rating, the hours and how recent the reviews are. The right category, current hours and a steady flow of reviews are what Google and the person searching both look at.
What wins itGoogle profileLocal SEO
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how much does an accountant charge for a tax return
The fee, before the first call.
People compare what a return costs before they compare practices. A fees page with the price including GST, what it covers and what costs extra, like a rental schedule or shares, gets found, and it cuts the ‘how much for a return?’ calls.
What wins itWebsite SEOGoogle profile
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accountant for tradies
The clients worth most search by their kind of business.
A tradie, a cafe owner or a new company director wants an accountant who already knows businesses like theirs. A page for each kind of client you want more of, saying what you do for them through the year, wins those searches, and ads can test which ones book.
What wins itWebsite SEOGoogle Ads
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overdue tax returns help
Years behind, and putting off the call.
People with returns outstanding, or a letter from the ATO, ring the practice that sounds calm about it. A plain page on catching up, what to gather and how the work is quoted, with nothing promised that only the ATO can decide, is the one they ring.
What wins itWebsite SEOBlogs and content
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how to change accountants
Outgrown their accountant, and dreading the switch.
Plenty of people stay with an accountant they’ve outgrown because switching sounds like work. An article on how it’s done, what moves over and the ATO nomination a company or trust has to do itself takes the worry out, and it’s often where they first find you.
What wins itBlogs and contentWebsite SEO
TPB Code
Written with the Tax Practitioners Board’s Code in mind.
The Code of Professional Conduct, APES 110 for members of CPA Australia, CA ANZ and the IPA, and the consumer law reach your ads, your Google profile and your review replies as well as your website. Everything we write, post and run for you is written with them in mind.
- ‘Registered tax agent’ used only where it’s true, never ‘ATO registered’, with a link to your entry on the TPB register.
- No ‘maximum refund’ or ‘guaranteed refund’ lines, and nothing promised that the ATO decides.
- CA, CPA and IPA designations used only for current members, the way each body’s rules allow.
- No ‘best’ or ‘most trusted’ claims, and no comparisons with other firms you can’t back up.
- Review replies that thank people without discussing their affairs or confirming they’re a client.
- Fees for individuals shown as one total including GST, with what each return covers.
The first three months.
What Joseph would usually do first for an accounting practice. The order changes with the time of year and what he finds before the call.
Weeks 1 to 2
The profile, done properly
The right primary category, services for individuals and for businesses, current hours, real photos, and a review request in every lodgment email.
Weeks 2 to 4
Ads, timed to the year
If they fit: returns at tax time, catch-up work for people who’ve fallen behind, and the business clients you want the rest of the year.
Months 2 to 3
Fees, then a page per client
A fees page that says what each return covers, then a page for each kind of client you want more of, from tradies to companies and trusts.
Every month
Reviews and a report
Every review answered without touching anyone’s affairs, the map checked from your clients’ streets, and what moved in plain words.
Your website is where they check you’re for them.
Every ad, map listing and article ends on your site. If a tradie or a company director can’t see on their phone that you work with businesses like theirs, what it costs and that you’re registered, the marketing pays for visits that don’t ring. If yours needs work, Joseph rebuilds your homepage free first, and you see it before you decide anything.
Marketing from $449 a month +GST. Month to month.
Questions.
Something else? Call Joseph on 0452 424 845.
How much does accountant marketing cost?
With bdog, from $449 a month +GST for Google profile management. Website SEO is from $1,300 a month, and Google Ads management is from $600 a month plus your ad spend. Joseph quotes the mix for your practice after a 15-minute call.
What is SEO for accountants?
Accountant SEO is making your practice the one Google shows when people nearby search for an accountant, a tax return or help with their kind of business: your Google profile and reviews for the map, and pages on your website for your fees, each kind of client and the suburbs you serve.
Is accounting firm marketing worth it when most clients come by referral?
Usually, because referred people still search your name before they ring, and what they find decides whether they do. Accounting firm marketing starts there: your profile, your reviews and a website that shows your fees and your registration. Then it reaches the people nobody referred.
Do Google Ads work for accountants?
They suit timely work, like returns at tax time and catching up on overdue ones, and business clients, who can stay for years. They’re poor value for a simple return in a crowded area. Joseph checks what clicks cost near you before the call.
What does accountant digital marketing include?
With bdog: your Google profile and reviews, website SEO, Google Ads, and articles on the questions your clients search, with calls and enquiries counted. Joseph tells you on the call which parts you need now and which can wait.
Can we use client reviews and testimonials?
Yes. The health testimonial ban doesn’t apply to accountants, but reviews must be genuine: ask every client the same way, with nothing in return. A testimonial or case study needs the client’s written permission, because the Code says you can’t disclose anything about a client’s affairs without it.
Doing some of it yourself? How to get more accounting clients: what works for small firms
See who takes the calls at tax time.
Book a 15-minute call. Joseph checks your Google profile, your reviews and who ranks above you for ‘accountant near me’ before it.
Questions? Call 0452 424 845.