Real estate agency marketing and SEO Real estate marketing that wins your agency more listings.
Sellers check agents for weeks before they ask for an appraisal: what you’ve sold nearby, what past sellers said, who replies first. Joseph works on each of those, written with your state’s advertising rules in mind.
The call is free. If marketing isn’t worth it for you yet, Joseph will say so.
Marketing from $449 a month +GST. Month to month. What each part costs
Port Macquarie-Hastings Council
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Selling in Port Macquarie? | Book an Appraisal Online
Local agents, recent sales near you and a written marketing plan. Pick a time that suits.
Places
Tallowbank Property
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Marram Coast Property
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More places
People also ask
How much does it cost to sell a house in NSW?
How do I choose a real estate agent?
What do real estate agents charge to sell a house?
How do I find out what my house is worth?
Sold in Port Macquarie | Recent Sales by Suburb | Tallowbank Property
Every home we’ve sold, by suburb, with the sale method and the agent who sold it. Request an appraisal.
- 1Google AdsThe top of the page, from the day it goes live.
- 2Google profileThe map and the places under it, where most local customers choose.
- 3Blogs and contentThe questions people ask before they’re ready to book.
- 4Website SEOThe results under them, and what AI answers say about you.
How sellers and landlords choose an agent.
Five searches bring most sellers and landlords to an agency. Each one is won by something different.
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how much is my house worth port macquarie
“What’s ours worth?” comes months before they list.
The first search is usually a price check, long before anyone signs an agency agreement. A page that shows what you’ve sold on nearby streets and asks only for the address and a phone number turns that curiosity into an appraisal booked with you, not an online estimate from a portal.
What wins itWebsite SEOBlogs and content
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best real estate agent port macquarie
“Best agent”: they check sold results and reviews.
Sellers compare what each agent has sold nearby, what they’re selling now and what past sellers said, on Google and the portals. The agency’s profile done properly, your agents’ own listings tidy, sold listings credited to the agent who sold them and a review asked for at every settlement win that comparison.
What wins itGoogle profileLocal SEO
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real estate agent commission nsw
The fee question: they want a straight answer first.
Sellers search commission and selling costs before they ring anyone, and the agent comparison sites are in that search for a reason. A plain page on what selling costs, with commission including GST, the campaign itemised and what happens if it doesn’t sell, answers them in your words.
What wins itWebsite SEOBlogs and content
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property management port macquarie
Landlords change managers quietly, and search first.
A landlord fed up with slow repairs or a long vacancy looks for a new manager with the tenant still in place. A management page that says what you charge for, how repairs and vacancies are handled and how often they’ll hear from you, plus a rental appraisal form, wins the switch. One managed property is years of fees, so ads often pay here.
What wins itWebsite SEOGoogle Ads
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sell my house port macquarie
Ready to list: they ask two or three agents at once.
Sellers who are ready contact a few agents and expect a reply within a couple of days. Ads on selling searches in the suburbs you work, sent to a page that books an appraisal time, and a reply the same day win the seller the others call back on Monday.
What wins itGoogle AdsGoogle profile
State rules and the ACL
Written with your state’s advertising rules in mind.
Agents are licensed by their state, and every ad, post, flyer and web page that mentions a price falls under that state’s underquoting rules. The Australian Consumer Law covers every claim about your results. Everything we write, post and run for you is written with both in mind.
- Prices in any ad shown only the way your state allows: price guides, ranges and auction wording each have their own rules.
- “Sold” used only for your own unconditional sales, credited to the agent who sold them.
- “Number one agent” and “record price” claims only with what was measured, where, over what period and from what source.
- Real reviews only: every seller and buyer asked the same way, nothing offered for one, and a star rating shown with the number of reviews behind it.
- The licence holder’s name on every ad, and the RLA number on South Australian ones.
- Appraisal leads and open-home contacts emailed only with their consent, with an unsubscribe on every email.
The first three months.
What Joseph would usually do first for an independent agency. The order changes with what he finds before the call.
Weeks 1 to 2
The agency and its agents on the map
The agency’s Google profile done properly, your agents’ own listings checked so they don’t compete with it, and a review request sent to every seller and buyer at settlement.
Weeks 2 to 4
Ads for sellers and landlords
If they fit: selling and property management searches in the suburbs you work, sent to pages that book an appraisal.
Months 2 to 3
Pages that answer sellers
A sold page by suburb, a page on what selling costs, then a page for each suburb you really work, built on your own sales.
Every month
Reviews and a report
Every review answered, your Google and portal profiles kept saying the same thing, and appraisal requests and calls counted by where they came from.
Your website is where the appraisal request lands.
Every ad, map listing and portal profile sends sellers to your site. If it shows buyers your listings but gives a seller only a contact form, the marketing pays for visits that never book an appraisal. If yours needs work, Joseph rebuilds your homepage free first, and you see it before you decide anything.
Marketing from $449 a month +GST. Month to month.
Questions.
Something else? Call Joseph on 0452 424 845.
How much does real estate agency marketing cost?
With bdog, from $449 a month +GST for Google profile management. Website SEO is from $1,300 a month, and Google Ads management is from $600 a month plus your ad spend. Joseph quotes the mix for your agency after a 15-minute call. This is your agency’s own marketing, separate from the vendor-paid campaign for each listing.
What is real estate SEO?
The part of a real estate agent’s digital marketing that makes your agency the one Google shows when sellers and landlords nearby search: “real estate agent” or “property management” with your suburb, “how much is my house worth”, and your agents’ names. That means your Google profiles and reviews for the map, and pages on your site for sold results, selling costs and each suburb you work.
Do Google Ads work for real estate agents?
For winning listings and landlords, they can: one listing or one managed property covers a lot of clicks. They’re poor value for buyer searches, which the portals own. Joseph checks what selling and property management clicks cost in your suburbs before the call.
Can we say we’re the number one agent in the suburb?
Only if it’s true and the claim says what was measured, where, over what period and from what source, with the records kept. Under the Australian Consumer Law an unproven “number one” or “record price” is misleading, whatever the small print says.
How long until we see more appraisal requests?
Ads can bring appraisal requests within days, and Google profile fixes within weeks. Website SEO takes months, which suits real estate: the seller checking your sold page now may not list until spring.
We already use a real estate marketing agency. Can you take a look?
Yes. Joseph can look at what you’re getting now, portal profiles included, before the call. If it’s working, he’ll tell you to keep it.
Doing some of it yourself? How real estate agents win more listings in AustraliaUnderquoting rules by state: what agents’ ads can say
See who’s getting the appraisals in your suburbs.
Book a 15-minute call. Joseph checks your agency’s map position, your agents’ reviews and who ranks above you for ‘real estate agent’ in your suburbs before it.
Questions? Call 0452 424 845.